“One of the leading wireless carriers, AT&T Inc. has planned to shelve its $10.00 text plan for 1,000 text messages. Instead, the company will introduce an unlimited text plan for $20.00 a month,” Zacks reports. “Alternatively, users will be charged 20 cents a text message.”
“More customers are moving toward bundled services with an unlimited text plan,” Zacks reports. “A recent study suggests that approximately 180 billion text messages are sent each year across the AT&T network i.e., approximately 500 million per day.”
Zacks reports, “Tech giants like Apple and Google are launching their own free messaging services… Apple is slated to unveil its iMessage service later this year, allowing iPhone, iPod Touch and iPad users to send free messages over their wireless connections… We believe technology providers like Apple, Google and Microsoft (NasdaqGS: MSFT – News) will soon begin their wireless data businesses, creating significant threats for carriers like AT&T. In such an event, the profitability of any mobile carrier will depend upon remodeling of their service offerings as per the changing market conditions as customers are increasingly drifting toward data services.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]