iPhone users smarter, richer than Android phone users

Hunch, using their “Teach Hunch About You” (THAY) questions explored the differences between iPhone and Android phone users.

“What type of operating system does your cellphone use?” 15,818 users answered as follows:

• 32% – Apple iOS
• 23% – Other OS
• 21% – Google Android
• 16% – Not sure/Don’t have a cellphone
• 08% – Microsoft Windows (Mobile/Phone)

Hunch crossed those responses with answers from dozens of other “THAY” questions, totaling over 80 million responses between March 2009 and July 2011 and found:

Google Android phone users:
• 10% more likely to be male
• 86% more likely to live in rural areas
• 80% more likely to have only a high school diploma
• 20% more likely to be politically conservative
• 24% more likely to have an annual household income between $50k-$100k
• 71% more likely to have never traveled outside their native country
• 29% more likely to prefer saving money
• 71% more likely to say they tend to follow
• 31% more likely to be later adopters
• More than 100% more likely to be Windows PC users

Apple iPhone users:
• 18% more likely to be women
• 27% more likely to live in a city
• 37% more likely to have a graduate degree
• 17% more likely to be politically liberal
• 67% more likely to have an annual household income of $200k or more
• 50% more likely to have visited more than five countries
• 26% more likely to prefer spending their money
• 11% more likely to have a stronger verbal aptitude
• 27% more likely to say they tend to lead
• 50% more likely to be early adopters
• More than 100% more likely to be Mac users

The likelihood of possessing a graduate degree notwithstanding, we know for sure that iPhone users are smarter because they choose Macs over Windows PCs.

What’s somewhat surprising is that, even with testosterone-soaked advertising (and completely meaningless – lasers! power tool sounds!! robotic eyes!!!), Android settlers are only 10% more likely to be male. We’d have guessed higher.

As far as the U.S. goes, the fact that iPhone was AT&T-only for so long directly influences which states and regions are more likely to have settled for Android which, of course, would affect responses if a significant proportion of responders were from the U.S.

Also of note: The willingness of certain users to make money and be amenable to parting with it should be of particular interest to software developers and accessory makers who are in the process of deciding which platform is more important to them.

Many more details in the full article here.


  1. You know something? You guy should just stop posting or doing these retarded researches. They are completely unreasonable and an insult to other groups. So your saying that people are dumber, poorer, and less conservative just because they dont use an iPhone is plain stupidity. Has it ever occurred to you that some people have no interest on the iPhone despite having a collage degree or being filthy rich? I’ll tell you this and I don’t mean to hurt anyone, but woulfnt a dumb person choose to use an iPhone instead of an android if he could somehow afford i5? The iPhone is way easier to use than an android phone. Not saying that iPhone users are dumb or anything.

    Another thing. Android us actually a pretty good OS. however, I chose iPhone because it had better security.

    Do me a favor: stop putting dozen other phone OS’. They are just as good as the iPhone. The only reason they are not selling as good (at least the only one I see) is that apple is suing their competition to get them out of the game.

    1. Um, ok, just to clarify. MDN does not write these articles. They just scour the web for (somewhat?) Apple related news and present links to it, with their own editorial comment. If you have a complaint about an article click on the link for the original article and complain there.

    2. I’m not sure what is it that you find offensive in the article, or in the comments that follow, that compelled you to respond in such a way.

      You’re entitled to your opinion about Android, but I’ll have to correct you on the facts that you got wrong.

      It is absurd to relate Apple pursuing patent litigation with their market success. Practically nobody (outside of the tech crowd) is even vaguely aware that there is some patent litigation going on, involving Apple or anyone else. Consumers that buy iPhones (and other smartphones) certainly don’t know this. They buy iPhones because they want them. Apple built a better phone and people know this.

      As for the Android being just as good, it is not. I have been an Android user for over 8 months now (LG Optimus with FroYo). I have also been an iOS user for over a year now. I have plenty of apps on both OSs and use them extensively. There simply is no real comparison. While they most certainly offer parallel functionality, but the two systems are a world apart in usability, stability, simplicity, robustness and overall finish.

      Android may provide same functionality, but it is by no means as good as the iOS.

      1. +1 – can’t stand my Android Phone (DROID Inc)…..actually webOS was much better than Android as well…I would have stayed with my Pre+ if it wasn’t for the the terrible hardware and lack of apps….

        iPhone and iOS is superior to any Android device.

    1. A conservative proves once again that he and his ilk cannot grasp the difference between a plural and a possessive, thereby squandering the world’s finite supply of apostrophes.

      1. I’m guessing his college major wasn’t English.

        My family each has an iPhone (my son who sells Droids for a living dumped his and switched to the iPhone), each has a MBP, each an iPod and most an iPad.
        My point? WE are all Liberals………

    1. I didn’t start till ’06, but we have 5 Macs (3 G4s and 2 Intels), 3 iPhones, 1 iPad, 3 TVs, an Airport Extreme and Express (for music only, not to extend).

      Also, while I can’t argue with the findings without seeing the internals (and I don’t doubt the findings, anyway) almost all of my Conservative friends and relatives who have smart phones have iPhones.

      But then again, I know very few Android and Windows Mobile users, left or right.

      1. We’re proud to proclaim we’ve never owned a PC (though we’ve both used them at work).

        We’ve also owned a Bondi Blue iMac, G4 tower, G3 iBook, MBP, iPad, iPad 2, Mac Pros, and have iPhone 4s. You couldn’t pay us enough to use a PC or any Android (whose symbol is a green trashcan with arms and legs) device.

  2. With the data presented as the “percent more likely” figure, it is much less clear how little the differences actually are.

    For example, “80% more likely to have only high school diploma” means that for every 10 iPhone owners with HS diploma, there will be 18 Android owners with HS diploma. However, it is quite likely that out of 17,000 people surveyed, only about 100 had only finished HS (and most were presently attending college). Therefore, those 35 iPhone owners and 65 Adroid owners represent a negligible numbers, but presented this way, it looks like the majority of Android owners never went to college.

    The same logic applies to the other numbers.

    1. Your explanation of the data is wrong, as you make assumptions about the absolute numbers being comparable. If they surveyed 20 iPhone users and 100,000 Android users, your example % would be completely absurd.

      What it could mean is that if (to pick a random number) 20% of iPhone users only had a high school diploma, then 36% of Android users would only have a HS diploma.

      But you are right that small percentages can lead to misleading statistics. Like the huge relative growth of Android (or iPhone) when they first started (at 0%).

      1. You’re right, and I neglected to clarify that my assumptions were based on equal number of users. With your clarification, it is clear that data is removed one step further from the absolute picture.

        To update my example, instead of absolute numbers, we’ll use percentages: if 10% of iPhone owners had only HS diploma, that would imply that 18% of Android owners had only HS diploma. If we were to extrapolate this to the absolute numbers (market share is 21% for Android, 32% for iPhone), that would mean that, in absolute numbers, the difference between number of people with only HS diploma with iPhone and Android is actually fairly small.

  3. Android: “Slightly more likely to briefly listen to the pitch when reached by a telemarketer”

    iPhone: “Slightly more likely to immediately hang up on telemarketers”


    Translation: Android users fell for snake oil.

    1. …”Translation: Android users fell for snake oil.”

      Only very slightly more often than iPhone users. In other words, out of 17,000 people, say, 8,600 Android users listened to the sales pitch, compared to 8,400 iPhone users.

      As they say, the difference is negligible enough to claim that ‘Android users fall for snake oil’ (and imply that iPhone users don’t).

      1. Correction: since the total number of iPhone users is 2/3 greater than the total number of Android users, this statistic actually means that more iPhone users will listen to the sales pitch than Android users (since there are so many more of them).

  4. Android users are 100% more likely to be internally thwarted. It’s almost just like announcing, “I’m #2, I’m #2, I’m #2”. Close doesn’t count except in horseshoes and hand grenades.

  5. These results are no longer valid (if they ever were). More that 80% of the university students are using MacBooks now! Most have iPods or iPod touch mp3 players (Nothing mp3 Android). These young educated people are already under the Apple / Mac / iOS device halo.

    Once you go Apple you never go back!

    1. Yes because so many businesses in the real world use apple and their dirt poor security. Leaves students who don’t understand how anything worms because they are used to their dumbed down Intel pcs. Face it Macs didn’t make it, they all run Intel now.

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