iPhone users smarter, richer than Android phone users

Hunch, using their “Teach Hunch About You” (THAY) questions explored the differences between iPhone and Android phone users.

“What type of operating system does your cellphone use?” 15,818 users answered as follows:

• 32% – Apple iOS
• 23% – Other OS
• 21% – Google Android
• 16% – Not sure/Don’t have a cellphone
• 08% – Microsoft Windows (Mobile/Phone)

Hunch crossed those responses with answers from dozens of other “THAY” questions, totaling over 80 million responses between March 2009 and July 2011 and found:

Google Android phone users:
• 10% more likely to be male
• 86% more likely to live in rural areas
• 80% more likely to have only a high school diploma
• 20% more likely to be politically conservative
• 24% more likely to have an annual household income between $50k-$100k
• 71% more likely to have never traveled outside their native country
• 29% more likely to prefer saving money
• 71% more likely to say they tend to follow
• 31% more likely to be later adopters
• More than 100% more likely to be Windows PC users

Apple iPhone users:
• 18% more likely to be women
• 27% more likely to live in a city
• 37% more likely to have a graduate degree
• 17% more likely to be politically liberal
• 67% more likely to have an annual household income of $200k or more
• 50% more likely to have visited more than five countries
• 26% more likely to prefer spending their money
• 11% more likely to have a stronger verbal aptitude
• 27% more likely to say they tend to lead
• 50% more likely to be early adopters
• More than 100% more likely to be Mac users

The likelihood of possessing a graduate degree notwithstanding, we know for sure that iPhone users are smarter because they choose Macs over Windows PCs.

What’s somewhat surprising is that, even with testosterone-soaked advertising (and completely meaningless – lasers! power tool sounds!! robotic eyes!!!), Android settlers are only 10% more likely to be male. We’d have guessed higher.

As far as the U.S. goes, the fact that iPhone was AT&T-only for so long directly influences which states and regions are more likely to have settled for Android which, of course, would affect responses if a significant proportion of responders were from the U.S.

Also of note: The willingness of certain users to make money and be amenable to parting with it should be of particular interest to software developers and accessory makers who are in the process of deciding which platform is more important to them.

Many more details in the full article here.


    1. Probably. Verizon is bigger in the more rural areas, so they became Android strongholds. With a Verizon iPhone 4 rumored to be on the works, we’ll likely see a shift … more rural dwellers will be opting for iPhones. Mark my words and iCal THAT!

      1. Ummm… not sure if you got the memo but,,, there is already a Verizon iPhone 4. I certainly hope you are offering some sort of sarcasm that I’m just not picking up on.

  1. Everything jibes but the politics part for me. I blame the liberal education system in the U.S. for creating a bunch of commies with advanced degrees. Exit the groupthink and use your common sense, folks. Liberalism is a prescription for economic malaise.

      1. No kiddin’.
        For a start 2010-12, learn what “commie” and “socialist” actually mean. For a start, the do NOT mean everything you don’t like. And they also don’t mean joining ALL other western countries in providing health care for your citizens.

        1. Joining all the other countries in “providing” healthcare is a socialist move, though. Where do you think the money for the “free” healthcare comes from? Taxpayers, mostly from business (you know, the places where the jobs and economic growth come from?) And the fact that you think “joining ALL other western countries in providing health care for your citizens” is a good arguing point shows how much of a group thinker YOU are. Start studying into things having to do with money, power, and government before you open your mouth. I’m sure I could name important, informative books on government that you’ve never even looked at because they weren’t part of your prussian education system. That’s called closed-mindedness.

    1. Warren Buffett, one of the richest men in the world, wrote an editorial saying he wants himself and other multi-billionaires to be taxed more. He also supported Obama in ’08.

      Guess that makes Buffett a liberal commie :rolleyes:

      1. Mr. Buffett, over the years, have made some disparaging comments about Steve Jobs and has publicly stated his displeasure/no confidence with Apple stocks. In the process, he has lost some credibility/my confidence in his status as an “oracle”.

        I’m not a republican, democrat, heck I’m not even a Yank. With that said, IMO, part of this opinion piece from him at the NYT held a pandering tone to the “common” class (poor folks – toiling at war etc.)

        Centralised taxation, I think, is ripe for misappropriation. However, Mr. Buffett has raised a good counterargument to that in the middle part with empirical data; wish he had stuck to that point only.

      2. Talk and Editorials are CHEAP!

        C’mon Warren, with a net worth of over $60 Billion, cut a $30 Billion dollar check today and mail to your government. It shouldn’t be hard to find someone in government that’ll take it and waste it. Why do you have to wait for it to be law?!…

        In fact leaving you with $30 Billion is still obvious to everyone that that makes you super rich and that you need to spread the wealth. Shared sacrifice Warren! That’s where it’s at! So start sharing.

        1. You obviously haven’t read what Buffet has to say (and you base your response solely on what mossman here said).

          Buffet donates plenty of his cash to all kinds of charities. You really need to read up on his opinions about government, taxation and business.

      3. If Buffet is willing to sacrifice, he can start by taking a standard deduction on next year’s tax form. Or simply write an unsolicited check to “US Treasury”. How curious therefore that most of Buffett’s wealth, like that of Gates, will *never* be taxed as he’s moving the bulk of it into the Gates Foundation. Not only won’t it be taxed but most of it will move overseas!

        Talk is cheap. Like Soros supporting increased regulation of hedge funds under the Dodd-Frank law. But that law includes a loophole that exempts funds that manage only a family’s assets. Guess where Soros is moving his investment activities… Right. Into the family.

    2. I think that many people in this forum have been solidly in touch with their common sense for quite some time. I suggest that you, F10T12, examine your methodology for assigning unassailable truth to your ideology and dismissing the worth of any ideas contrary to your own. Intelligence and wisdom exist in some abundance external to your own cranium.

      Step 1: Quit blaming
      Step 2: Drop the hubris
      Step 3: Open your mind to honest and reasoned debate

        1. I normally don’t bother with political troll bait (I’m not an American, so it doesn’t really concern me), but you put that video there and posted the bait in such a way that I was compelled to watch it (it was only 95 seconds anyway).

          So, that is all you took away from this short statement???? Blaming tsunami and Arab spring???

          As a foreigner, I saw the president saying that despite serious obstacles, the economy kept adding new jobs and growing. And that the growth must be accelerated.

          It should be no wonder that American political life is completely paralysed. Kingmel is absolutely right, but unfortunately, the likelihood of that happening seems to be very, very low. American public is perpetually stuck on step 1 (blame the other guy).

      1. What you don’t get, is that we don’t give a rat’s ass what passes for liberal in Europe, etc., which, if you haven’t noticed, is spiraling down the shitter due to policies that Obama loves so much.

        First 2010, Then 2012 isn’t just a name, it’s a plan to correct The Obama Mistake. The first part has been executed nearly flawlessly, Part two is going to make part one look like a Democratic victory.

        1. It is clear how much you’re excited by your political ideology that you love spinning the facts to suit you. When you said “nearly flawlessly”, it implied that the election results from last year kicked out a majority of democrat/progressive incumbents, which apparently simply isn’t true. With all the political rhetoric and waves of discontent, the conservative candidates barely scraped enough to gain majority in the Congress, while they failed to take over the Senate. I’m no American, so I can’t tell whether this was the ultimate goal of conservatives, but it seems to me that it is far from flawless. Many incumbent democrats sailed through their re-elections without much effort (such as the former speaker of the house).

          You clearly don’t understand the meaning of the word ‘liberal’ or ‘communist’. What you have in America is ultra-conservative and moderately conservative. There is not an ‘L’ from liberal in the American political spectrum (with very few lonely exceptions). You may continue to mis-label and misuse these terms, but they won’t take up a new meaning just because you decided so. The world beyond America is much, much greater. It would behoove you to occasionally take a look outside.

        2. It’s hardly a plan.

          It’s the year portion of two dates.

          That might be a plan to you, but – other than proving that you know that 2012 comes after 2010 – it’s kind of light on detail.

          Also, when you say “executed nearly flawlessly”, that’s a contradiction. Either something is flawless or it is flawed. It’s a binary condition like true or false. Or pregnant or not pregnant.

          If it were flawless, the GOP wouldn’t have chosen people like O’Donnell, Angle and Joe Miller to stand in Delaware, Nevada and Alaska. Then the GOP would have had at least 49 Senators instead of 47. It also wouldn’t have suffered the embarrassment of having Murkowski (who was defeated in the primary by Miller) being reinstated by the people of Alaska on a write-in basis.

          And as a closing point, was the result in the NY-26 special election in May part of this grand master plan?

          Let’s remember that in November’s mid-term, the GOP’s Chris Lee took the seat with 151,449 votes whilst the Democratic Fedele could only poll 54,307.

          In the special election, the winning Democratic candidate (Hochul) dropped another 2,000 votes which would have been disastrous had the GOP candidate (Corwin) not managed to lose over 104,000 votes with most commentators blaming the collapse of GOP support on Corwin’s support for the Ryan alternative budget, especially the Medicare reform element.

          If losing a seat whose constituent counties had been pretty much Republican since 1970 is part of your flawlessly-executed masterplan, I have to admit I’m a little confused.

          Presumably, you have an alternative view for why two-thirds of the GOP vote ran for the hills at the first sight of the GOP’s real agenda once they had retaken control of the House. if so, I’m sure we would all love to read it.

        3. And, thinking about it, it’s not like the GOP could take back the White House in 2010.

          So, as a plan, it can basically be summarised as “we didn’t manage to maintain the 1000-year GOP reich in 2008 so our plan is to win at the next available opportunity”.

          No policies in there.

          Not a lot in the way of substance even in comparison to the rest of the GOP, which is actually a real achievement given that their substance comprises of “no tax rises, no regulation except for women’s reproductive rights – in which case – absolute regulation”.

          Just “we should always be the party in power”.

          Congratulations! You’ve just made John Boehner look like an intellectual heavyweight.

  2. I think there are some confounding factors. Traditionally, Mac users were more liberal. They were likely also the early adopters of iPods, then the early adopters of iPhones.

    You also had this allegedly “Apple tax” that kept the nitwit Walmart crowd from purchasing first-rate products.

    I bet if you surveyed the people who were late to the show (brand-new iOS customers), you’d find the differences between Android and iOS melt away. Even Backwoods Billy is buying an iPhone.

    1. … lives in the city and loves her Android! Two of my kids are on the “poorer” end of the scale (less than $50k) and love their iPhones. Sorry, MA47, “conservative” is not supposed to mean “more self-involved”. Although, today, it is code for “more Christian Talk, less Christian Walk, do for Self first, last, and always”.

  3. So iPhone users are more likely to be smarter, liberally-minded women? Cue all the political conservative males saying well that’s not ME…

    Most people will fall somewhere between the two. From these numbers, it’s certainly a toss-up whether I’m “supposed to” have an Android or an iPhone (to be clear, I have an iPhone).

    The “household income” figure though, is meaningless unless there’s a corresponding stat for marital status, or for personal income. I live by myself so there’s no way my household income is over $200K a year!

    1. Mac user since 1984, originally conservative but then I graduated from high school. College and law school gave me a better education and I became embarrassed by my youthful mistakes. Fortunately I grew up, hopefully a few of you tea-baggers will try and do the same.

  4. You know something? You guy should just stop posting or doing these retarded researches. They are completely unreasonable and an insult to other groups. So your saying that people are dumber, poorer, and less conservative just because they dont use an iPhone is plain stupidity. Has it ever occurred to you that some people have no interest on the iPhone despite having a collage degree or being filthy rich? I’ll tell you this and I don’t mean to hurt anyone, but woulfnt a dumb person choose to use an iPhone instead of an android if he could somehow afford i5? The iPhone is way easier to use than an android phone. Not saying that iPhone users are dumb or anything.

    Another thing. Android us actually a pretty good OS. however, I chose iPhone because it had better security.

    Do me a favor: stop putting dozen other phone OS’. They are just as good as the iPhone. The only reason they are not selling as good (at least the only one I see) is that apple is suing their competition to get them out of the game.

    1. Um, ok, just to clarify. MDN does not write these articles. They just scour the web for (somewhat?) Apple related news and present links to it, with their own editorial comment. If you have a complaint about an article click on the link for the original article and complain there.

    2. I’m not sure what is it that you find offensive in the article, or in the comments that follow, that compelled you to respond in such a way.

      You’re entitled to your opinion about Android, but I’ll have to correct you on the facts that you got wrong.

      It is absurd to relate Apple pursuing patent litigation with their market success. Practically nobody (outside of the tech crowd) is even vaguely aware that there is some patent litigation going on, involving Apple or anyone else. Consumers that buy iPhones (and other smartphones) certainly don’t know this. They buy iPhones because they want them. Apple built a better phone and people know this.

      As for the Android being just as good, it is not. I have been an Android user for over 8 months now (LG Optimus with FroYo). I have also been an iOS user for over a year now. I have plenty of apps on both OSs and use them extensively. There simply is no real comparison. While they most certainly offer parallel functionality, but the two systems are a world apart in usability, stability, simplicity, robustness and overall finish.

      Android may provide same functionality, but it is by no means as good as the iOS.

      1. +1 – can’t stand my Android Phone (DROID Inc)…..actually webOS was much better than Android as well…I would have stayed with my Pre+ if it wasn’t for the the terrible hardware and lack of apps….

        iPhone and iOS is superior to any Android device.

    1. A conservative proves once again that he and his ilk cannot grasp the difference between a plural and a possessive, thereby squandering the world’s finite supply of apostrophes.

      1. I’m guessing his college major wasn’t English.

        My family each has an iPhone (my son who sells Droids for a living dumped his and switched to the iPhone), each has a MBP, each an iPod and most an iPad.
        My point? WE are all Liberals………

    1. I didn’t start till ’06, but we have 5 Macs (3 G4s and 2 Intels), 3 iPhones, 1 iPad, 3 TVs, an Airport Extreme and Express (for music only, not to extend).

      Also, while I can’t argue with the findings without seeing the internals (and I don’t doubt the findings, anyway) almost all of my Conservative friends and relatives who have smart phones have iPhones.

      But then again, I know very few Android and Windows Mobile users, left or right.

      1. We’re proud to proclaim we’ve never owned a PC (though we’ve both used them at work).

        We’ve also owned a Bondi Blue iMac, G4 tower, G3 iBook, MBP, iPad, iPad 2, Mac Pros, and have iPhone 4s. You couldn’t pay us enough to use a PC or any Android (whose symbol is a green trashcan with arms and legs) device.

  5. With the data presented as the “percent more likely” figure, it is much less clear how little the differences actually are.

    For example, “80% more likely to have only high school diploma” means that for every 10 iPhone owners with HS diploma, there will be 18 Android owners with HS diploma. However, it is quite likely that out of 17,000 people surveyed, only about 100 had only finished HS (and most were presently attending college). Therefore, those 35 iPhone owners and 65 Adroid owners represent a negligible numbers, but presented this way, it looks like the majority of Android owners never went to college.

    The same logic applies to the other numbers.

    1. Your explanation of the data is wrong, as you make assumptions about the absolute numbers being comparable. If they surveyed 20 iPhone users and 100,000 Android users, your example % would be completely absurd.

      What it could mean is that if (to pick a random number) 20% of iPhone users only had a high school diploma, then 36% of Android users would only have a HS diploma.

      But you are right that small percentages can lead to misleading statistics. Like the huge relative growth of Android (or iPhone) when they first started (at 0%).

      1. You’re right, and I neglected to clarify that my assumptions were based on equal number of users. With your clarification, it is clear that data is removed one step further from the absolute picture.

        To update my example, instead of absolute numbers, we’ll use percentages: if 10% of iPhone owners had only HS diploma, that would imply that 18% of Android owners had only HS diploma. If we were to extrapolate this to the absolute numbers (market share is 21% for Android, 32% for iPhone), that would mean that, in absolute numbers, the difference between number of people with only HS diploma with iPhone and Android is actually fairly small.

  6. Android: “Slightly more likely to briefly listen to the pitch when reached by a telemarketer”

    iPhone: “Slightly more likely to immediately hang up on telemarketers”


    Translation: Android users fell for snake oil.

    1. …”Translation: Android users fell for snake oil.”

      Only very slightly more often than iPhone users. In other words, out of 17,000 people, say, 8,600 Android users listened to the sales pitch, compared to 8,400 iPhone users.

      As they say, the difference is negligible enough to claim that ‘Android users fall for snake oil’ (and imply that iPhone users don’t).

      1. Correction: since the total number of iPhone users is 2/3 greater than the total number of Android users, this statistic actually means that more iPhone users will listen to the sales pitch than Android users (since there are so many more of them).

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