Acer founder: iPad, MacBook Air are short-term fads

“Acer founder Stan Shih has commented that the fads for ultrabooks and tablet PCs are both short-term phenomena and urged companies in the notebook supply chain to come out with more value-added products through innovation,” Aaron Lee and Joseph Tsai report for DigiTimes.

Commenting on Apple bringing tablet PC and smartphone products into the PC market to compete with PC players and creating a great impact on PC demand, Shih pointed out that PCs are the base of the IT industry and tablet PCs are also developed from the base; therefore, in the future, products will still need to go through the PC platform to create even more add-on value,” Lee and Tsai report.

Read more in the full article here.

Electronista reports, “The comments as a whole were consistent with a pattern of attempts to primarily dismiss Apple’s success, which he called a mutant virus last September. Heeding Shih’s advice has so far proven dangerous for Acer. The company fell from second to fourth in PCs precisely because it didn’t take competition from the iPad seriously.”

“Acer’s fall was fast enough that the company ousted CEO Gianfranco Lanci earlier this year and refocused its entire mobile strategy, making tablets and phones important while moving its notebook strategy away from netbooks and cheap notebooks to higher-quality systems,” Electronista reports. “The company is believed to be one of those in the first wave of those following Intel’s ultrabook guidelines, suggesting that it’s ignoring Shih’s advice and planning to replicate the success of the MacBook Air.”

Read more in the full article here.

MacDailyNews Take: Denial ain’t just a river in Egypt. – Mark Twain

 

[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]

70 Comments

  1. Well isn’t that self-serving and wishful thinking? Howsabout spending more time coming up with innovative products instead Shih-for-brains. Oh that’s right, hey run craptastic Windows instead of OS X, DARN!

  2. Acer has lost all sense. I think though that consumers will create some changes. The iPad is great and I am using it right now to type this. When I need to do serious stuff i use my mbp or iMac. I do think it is a mistake to take a dvd writer out of the mix for right now. I like to store my photographs on dvd,s instead of my backup drive. That is why i would never get a air. I think better flash drives will be the future especially if had some really fast transfer system, like a dock on usb 3.0 or thunderbolt or whatever comes next. Working with computers since they basically came out, i have seen my fair share of hard drive failures. As the acer comment goes, companies who think in a box, stay in a box, until it collapses on them.

  3. Let’s see. If he were to tell the truth it would come out like this.
    “We’re dead. There is no hope for us. We cannot compete. All we can do is make low margin, low priced, low quality crap for sale in discount stores. We might be able to survive but I doubt it.”

    C’mon folks. If these guys were to actually tell the truth to their stock-holders and the media, they wouldn’t last very long.

  4. Man, I thought we had cleared the neighborhood of this particular mix of bad crack and bathroom cleanser stewed together to make something these guys would try to smoke. Then, in their dream state, spew mind-numbing nonsense for days after only to wake up and find their companies laying in rubble at their feet…

    FAIL REPEAT………

  5. The personal computer is a fad
    The user interface is a fad
    The mouse is a fad
    The iPod is a fad
    iTunes is a fad
    The iPhone is a fad
    The iPad is a fad
    The MacBook Air is a fad…

  6. I hear Jobs calls the keyboard a fad and Bill Gates says it is an essential part of all devices. That even the tablet requires it and a stylus- you know, to duplicate that desktop user experience.

    One day this silly fad of Mult Touch and virtual keyboard s will disappear. I hope shih will be happy with it as he rides his buggy to work and uses his keyboard equipped device. Silly fads, cars,lights,computers,TV’s..,,

    🙁

  7. I would say the Apple air might be a fad if apple is not flexible on it CPU.
    Apple need to remove one of the last barriers to stay competitive in the ultraportables platforms
    It needs to remember what happened it he past when it stuck with IBM CPU. And now it is stuck with intel CPU .
    Apple should diversify it’s CPU vendors and include AmD llano chips especially for ultraportables.

  8. “Shih pointed out that PCs are the base of the IT industry and tablet PCs are also developed from the base; therefore, in the future, products will still need to go through the PC platform to create even more add-on value,” Lee and Tsai report.”

    HAHAHAHAHAHAHA!
    This is HILARIOUS.
    Wishful thinking Acer.
    Thus your decline. 😆

  9. So what’s going on with the computer industry this week?
    –> Drummond of Google goes insane and blethers inanities.
    –>Stan Shih of Acer goes insane and blethers inanities.

    I see a trend. I think it may have something to do with Apple’s escalating and unstoppable success. 🙄

  10. @ Acer founder – you just keep believing that.
    It doesn’t matter if companies like Acer make higher quality systems – they will still be lumped with a low quality operating system made by an increasingly mistrusted company.

  11. The iPad and MBA are both butt-kicking “fads” for Apple. Many other companies would call each of those a stand-alone “industry” or even a “product of a lifetime.”

    I’ll bet that the iPad alone has produced more profit for Apple in the last 15 months than Acer has generated in total over the last few years. I could be wrong and I am not going to bother looking for the data. But it sure would be funny if that turned out to be true — beaten by a “fad!”

  12. The real reason Acer has been so slow in recognizing the iPad threat is that everyone on staff uses an Acer netbook running WinDoze Excel and an Acer designed Android phone.

  13. I just hope apple will not follow it previous mindset of just sticking to one CPU architecture.
    Like in the past it stuck with IBM despite knowing that it was a BAD decision.
    Only after Apple switched to Intel did mass adoption took place .
    Likewise now Apple is placing too much on Intel ultraportables chips, which is also a ba decision .
    Intel chips in comparison to AMD llano chops runs hotter , intense power draw and also horrible graphics .

    Apple should be more flexible in all facets of adoption !!

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