Logitech losses highlight Google TV flop; CEO exits, Revue price slashed to $99

“Logitech revealed ongoing struggles for the current Google TV platform with a price drop on the Revue,” Electronista reports. “The set-top box will now cost $99, half as much as before. The company also admitted it had to take a loss to support the price as $34 million of its $45 million operating loss accounted for the ‘cost of goods’ from selling below plans.”

Electronista reports, “The price slash, along with near-flat revenue year-over-year and poor performance in the EMEA (Europe, Middle East, and Africa) region, led CEO Gerald Quinlen to step down. Chairman and former chief Guerrino De Luca would return to the CEO position until Logitech found a more permanent replacement.”

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“Neither Google nor partners Logitech and Sony have directly explained the lack of sales,” Electronista reports. “Some of it may have come from Apple TV competition, where the $99 price made Google TV appear expensive. The platform’s dependence on Flash-based web video also negated much of its advantage, as most major networks blocked it and left it with virtually no mainstream content.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
Google acquires SageTV in likely attempt to revive moribund Google TV – June 19, 2011
Can Android 3.0 save Google TV or is it already too late? – December 28, 2010
Logitech suspends production of Google TV ‘Revue’ boxen – December 27, 2010
Google TV not ready for primetime; faces delays amid poor reviews – December 20, 2010
Google TV international launch in doubt – December 16, 2010
Amazon’s list of the best-selling electronics: Apple TV is #13; Google TV is #430 – December 03, 2010
It’s official: Google TV is a flop – November 28, 2010
Google TV pretty much shut out after Viacom blocks access – November 22, 2010
Pogue reviews Google TV: ‘An enormous step in the wrong direction’ – November 18, 2010
Fox.com joins NBC, ABC and CBS by blocking Google TV – November 11, 2010
Oops! Google TV offers no protection, no way to block or control Web’s bad elements – October 07, 2010
DOA: Logitech’s Google TV box to retail for $299 – October 06, 2010

Gartenberg: Apple TV quickly going from hobby to serious business – December 27, 2010
Frommer: Get ready for the Apple TV App Store – December 21, 2010
Apple sells one million Apple TV units in first 90 days – December 21, 2010
Gartenberg: Google overshoots for input 1 on your TV while Apple TV smartly targets input 2 – September 07, 2010


  1. LOL!!! Beta Google TV flops!!! Maybe you should have sweat some details- like actually working with the companies instead of linking to their content and attempting take their revenue.

    Maybe Google will go after legal contracts on how they stifle innovation. Those damn pesky legal details that Google has to follow is just not needed and should apply to them! They are Google! They “Innovate”.

    How is that “innovation” working for ya?

  2. “The platform’s dependence on Flash-based web video also negated much of its advantage, as most major networks blocked it and left it with virtually no mainstream content.”
    So where are all those Fandroids who continually bleat about how having Flash makes Android the superior platform?

      1. I’m sure he will be alright, he probably has a nice big severance built into his contract paid if he does a good job or not. Executive of big Company is the only place you get a better package than a civil servant.

  3. That’s unfortunate. Logitech is a solid company with many good products and generally good customer service.

    It’s too bad that they are being dragged down by the incompetence of Google and Sony on this front.

        1. Why not someone else? Or do it by itself? World is not Google and Apple only. You ought to control your own destiny, not depends on someone else, especially a thief like Google. A thief like Google not only stole from competitors, but also from partners.

        2. Did they have to get into the TV space (beyond the Harmony remotes)? A little research would have shown the CEO that currently the set-top box arena is a VERY competitive space where virtually no one is making any money. Corporate guidance is kind of his job right? So, because he couldn’t partner with Apple, he had to partner with somebody? Why not just stick to their core competencies?

  4. one year ago the Press was saying google TV as the new Big thing:

    (july 28, 2010):

    “More good news for Google TV today as new reports are indicating that sales of Internet TVs will enjoy an increase of roughly 125% this year…. these reports should give Google, and their partners, something to smile about.”


    one year later CEO resigns.

    makes you think about the ‘anal-ysts’ reports about Android tablets crushing iPad by 2015 etc…

  5. Apple haters always cite Steve Jobs’ arrogance as a reason for hating Apple. Do they really think anycompany is more arrogant than Google?

    Look at what Google does. It hangs out their developers in the Lodsys case. It hangs out their hardware OEMs by not locking up any content deals for GTV. It hangs out their hardware OEMs by not indemnifying them over the use of Android. It exposes the public’s wifi data. It hangs out hardware OEMs by not releasing a tablet OS in a timely fashion. And on and on. Talk about arrogance, let alone the hypocrisy of complaining about other companies buying patents, when they themselves were FOUNDED on the PageRank patent.

  6. You see that? Only Microdolts can produce a product that loses millions year after year and continue to sell it. They don’t care if they lose billions as long as they get enough out the door to win marketshare.

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