“Microsoft apologized Monday for its Twitter ‘tribute’ to British singer Amy Winehouse that encouraged mourners to purchase the late singer’s music from Microsoft’s media store,” NewsCore reports. “‘Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune,’ read a tweet Monday from the account of Microsoft’s Xbox game console [marketeer] about the death of the 27-year-old songstress.”
The message, perceived as capitalizing on the death of the Grammy winner, was widely criticized among Twitter users who called it ‘cheap’ and ‘crass,'” NewsCore reports. “‘Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you,’ the company said after the backlash, adding ‘With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time.'”
Read more in the full article here.
Microsoft turns Amy Winehouse death into another money-making opportunity – July 25, 2011