Microsoft apologizes for crass tweet following Amy Winehouse death

“Microsoft apologized Monday for its Twitter ‘tribute’ to British singer Amy Winehouse that encouraged mourners to purchase the late singer’s music from Microsoft’s media store,” NewsCore reports. “‘Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune,’ read a tweet Monday from the account of Microsoft’s Xbox game console [marketeer] about the death of the 27-year-old songstress.”

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The message, perceived as capitalizing on the death of the Grammy winner, was widely criticized among Twitter users who called it ‘cheap’ and ‘crass,'” NewsCore reports. “‘Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you,’ the company said after the backlash, adding ‘With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time.'”

Read more in the full article here.

Related article:
Microsoft turns Amy Winehouse death into another money-making opportunity – July 25, 2011

34 Comments

  1. I’m all in favour of Msft bashing.. but I mean, Apple took advantage of her death, Amazon took advantage of death, MacDailyNews took advantage of her death, news agencies, blogs, magazines, books (will), cd stores… they all did it differently, but all benefitted in some way from her death and – at least in most cases – could have avoided it by not running a story, not publishing a message, not featuring her music, etc.

    1. I’m sorry, but no. Microsoft crossed that delicate line.

      There is a world of difference between providing this information to people already visiting your store (as Apple and Amazon did), and using this information to tweet/blog about how people should go visit your store.

      One is providing information to people who are visiting your store already. The other is trying to capitalize on someone’s death by telling people to go visit your store.

      1. Thank you.
        I’m sorry, but highlighting her in your store, isn’t even remotely the same as tweeting people to remember her by buying your product.

        What MS did was despicable.

      2. No one crossed the line. She caused her own death- this is current news and like it or not, people will profit from it (I would not be surprised to see a Amy Winehouse tribute album soon and some documentary on some show)….

    2. You are simply uneducated.
      Let me see if I can help.

      example.:
      My relative died; i benefitted from their will.
      Also I spread the news of their passing to all those concerned.
      You are saying I took advantage of my relative.

      1. That’s not entirely what I’m saying. What I mean is that (and to address the question about) companies that knew there was a an increased chance that they could make some money by highlighting the death of Amy Winehouse and THAT is taking advantage of the situation. Of course I’m just assuming/speculating (but who isn’t in these comments?) but when Apple makes it very obvious to users where they can find Amy Winehouse music, they aren’t doing so because all of a sudden they’re interested in her music, it’s because she died and they know people will want to buy her music. MDN knows that a headline that accuses a rival of Apple’s of doing something wrong is going to get attention from its readers (just as other media outlets will attach Apple’s name on articles that have little to do with the company because they know it will increase views).
        For the record, I don’t really have a problem with them doing that (or Msft for what they did). I just feel that it’s weird to specifically point out Msft for capitalizing on an opportunity when there were examples of other companies doing the same.

    3. Wow, for someone named “observer”, you sure don’t seem to be able to distinguish when something is over the line. What Apple, Amazon and others did in light of Winehouse’s death is FAR different than what Microsoft did. Everyone else seems to get it.

  2. After that tweet — I mean does anyone even KNOW anyone who owns a Zuck? A NewsCorp post, eh? Let’s see…who owns them?Anyway…..just to do my little anti-murduck bit, I gifted B2B on iTunes to someone who couldn’t afford it.

    1. Did you read, did Apple Tweet a message. Show me where, I would love to see your proof.

      Your reading and understanding of such leaves much to be desired.

      I suggest you read the whole story and not this small peice to understand, and not jump to rash conclusions before you make yourself look more like a fool.

      Apple played no part in what Microsoft did, or can you prove that Apple sent out a Tweet to all it’s followers like Mircoshat did.

      Having a Ad and sending out a tweet capitalizing on the death of someone is completely different, Get it now.

      Apple haters really try, but always look like idiots when shown proof.

    2. There is a world of difference between providing this information to people already visiting your store (as Apple and Amazon did), and using this information to tweet/blog about how people should go visit your store (as Microsoft did).

      The former is providing information to people who are visiting your store already. The other is trying to capitalize on someone’s death by saying “hey, go visit our store!”

      1. Spade, you and I have exchanged views in a civil way before and I’d like to keep it that way. But honestly, she’s a coke head and she’s dead. One more tweet to invite someone to buy her records doesn’t come anywhere near being crass in my opinion.

        1. She “was” a coke head. Apple’s site was an acknowledgment of her death and memory. I believe it was respectful and subliminal at the same time. MS was outright tacky and crass. Even the dead deserve respect…regardless if she was a “cokehead”.

          1. “Even the dead deserve respect…”

            Oh yeah, there’s Osama Bin Ladin, Saddam Hussein, Adolph Hitler, George Bush. Oh wait, G.W. is only brain dead: Sorry.

  3. The difference here is the Microsoft told people to remember her buy purchasing her album… Apple just said “Remembering Amy Winehouse”

    all in the wording.. and no matter what you may think, everyone tries to capitalize on someone famous… just look at the news… there isn’t one good thing on the news just all bad things that people will talk up and milk the story for as long as it takes.

  4. You all seem to want reargue the original tweet. I want bash this so-called apology.

    “Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially”

    You want to really apologize, MS? Leave out the bullshit words that throws the blame on the reader: “if” and “seemed”.

    Try this: “Apologies to everyone for our earlier Amy Winehouse ‘download’ tweet. It was purely commercially motivated, and crass. We are sorry.

  5. Bill Gates wants to totally redesign the toilet, Zunes come in turd colored brown & MS PR Department takes a dump on the artistry & way too early demise of Amy Winehouse.

    Nice.

  6. Not commercially motivated??? What a crock of BS. They were trying to capitalize on a very sad occasion for the family of Amy. Another reason I will never buy their products.

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