“Taiwan-based IC design houses Novatek Microelectronics, Richtek Technology, Capella Microsystems (Taiwan) and Integrated Memory Logic (iML) have reportedly entered the supply chain for iPad 3, according to industry sources,” Cage Chao and Steve Shen report for DigiTimes.
“Apple is now more willing to adopt IC solutions from Taiwan-based IC design houses as it is adjusting the cost structure for iPad tablets in order to compete with an array of tablet PCs to be launched by rivals in the second half of 2011, commented the sources,” Chao and Shen report.
Read more in the full article here.
[Attribution: MacRumors. Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
Sam sung his last hurrah
Tablets yes, everything else moving along as usual.
Compete with an array of tablets launched by rivals? I didn’t know the iPad had any rivals. Oh you mean like the one designed by the former Chief Innovation Officer at HTC? Or the Playbook 7″ DOA tablet. Or the Motorola Xoom doomed at the start? Or the Samsung Shoot me in the head, I’m stupid Tab?
I’m waiting for a real rival to show up.
Maybe they just need more suppliers for the runaway hit?!
Baloney. Apple is moving away from samsung and the WS shysters want to muddle the issue by conjuring cockamamie stories that the decision is driven by competition. There is no tablet market only an iPad market. A true zero sum game.
This sounds like a press release issued by MS – it is full of meaningless jargon and says absolutely nothing of substance.
Well, it never hurts to expand the supply chain to diversify risk, and the side benefit is that as a preferred customer, Apple will get first dibs, while competitors will get the leftovers.
I don’t think people realize how hard these Taiwanese OEMs want to be Apple suppliers! It’s a huge feather in their cap for them to be “qualified” to supply Apple, as Apple is well-known to be the most demanding customer. If they can supply Apple, they can supply anyone.
Boycott Samsung; vote with your wallets.
Apple needs to keep its suppliers competitive in terms of quality and price, and it also makes sense to seek opportunities to reduce the build cost for the iPad and, thus, provide room to reduce prices while maintaining strong margins to respond to some hypothetical future tablet competition.
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