“The privileged populace of Wellesley tops the list of towns with the highest level of Mac-aholics in the state, according to a study by a local advertising firm,” Jessica Van Sack reports for The Boston Herald. “Westboro-based Chitika Insights studied traffic from Mac, PC and Linux-based computers statewide and found that almost 36 percent of computers in the affluent town were made by Apple, nearly five times the company’s U.S. market share average of about 7.2 percent.”
“The most Apple-heavy towns have little in common except that they tend to be wealthy and/or have a high student population. Wellesley is among the wealthiest towns in the state, with an average household income of $209,694, according to the U.S. Census Bureau’s American Community Survey,” Van Sack reports. “The top of the Mac list also features Vineyard Haven, just slightly behind by several tenths of a percent at 35 percent Apple users; Needham at 32 percent; and Allston and Brighton at 32 and 31 percent, respectively.”
Van Sack reports, “Chitika researcher Daniel J. Ruby conducted the study, which analyzed millions of Web site impressions flowing through its vast online advertising network from May 22 to 29.”
Read more in the full article here.
MacDailyNews Take: Why settle for inferior, frustration-provoking, insecure Windows PCs? And you don;t have to be “rich” to get a Mac, either. You can save on Apple certified Macs, which are as good as new and an excellent way to buy Apple products.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]