Apple’s ‘Retail 2.0’ overhaul launches first in Australia

“Apple retail stores in Australia were among the first to take the wraps off Apple’s new retail store upgrade, which makes use of interactive iPad displays to provide product information, pricing and features,” Josh Ong reports for AppleInsider.

“Apple launched “Retail 2.0” on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia,” Ong reports. “The Cupertino, Calif., company opened its first retail stores on May 19, 2001 in McLean, Virginia and Glendale, Calif.”

Ong reports, “the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

48 Comments

    1. … it took thirteen days to engrave and ship mine and it will take a week for FedEx to deliver it? Couldn’t they have used leftover first version machines? Oh. Right. They sold out of them. Still. UNFAIR! The customer comes FIRST!
      😉

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    1. It’s:

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      Now don’t go throwing any chairs – this isn’t as big a phuque up as paying $8.5 billion for Skrape (intentionally misspelled)

      Cheers

  2. Apple’s models change about once per year, so it makes sense to use a $500 device to display the price/specs instead of a $0.01 sheet of paper. These puppies will pay for themselves within 500 years, 600 years if you count the additional power consumption…not to mention that the devices they are giving information on, could be used to display the exact same information and interactive experience.

    1. Expensive ‘fer sure, like, where the are they going to find all the dosh to pay for those …

      “Phatbangnhitechfscknacelooknmofomotivatnbiatchnbuzzncoolusenhighwalknfastlivnneverevergivnfunkyfizznhitech

      … suckers.

    2. You are so right! And they could use folding card tables instead of those honken big wooden ones, saran wrap instead of glass, and card board cut outs instead of people! That’ll save tons of money!

      Nah, just yankin your chain. They’ll just resell them as used anyway and still make a profit.

    1. Bandit, besides the hard numbers (which you seem to have very wrong), using an iPad this way has many more benefits than simply replacing paper, the biggest is marketing appeal and customer engagement. It also serves to demonstrate how useful an iPad is to corporate displays and advertising. It’s a move that will pay for itself in werks or months as other companies start swapping their own paper displays for iPads.

    2. Perhaps an iPad might be used for a group of items, such as iPods, for easy product comparisons on features and cost? Perhaps people might like videos demonstrating product features? Perhaps Apple is using old, demo, or refurbished iPads?

      Regardless, the cost to Apple is not that high – perhaps a couple of million dollars if you assume 10 iPads per store times a few hundred stores times a few hundred dollars per device.

    3. It’s about Brand image and technological leadership! Apple leads the rest follow!

      The question is:
      How and when does Microsoft copy this in there 5 miserable stores?

    4. @Bandit BIll…Dude, you don’t get it. Marketing 101. If it increases sales of products, not to mention iPads, then they’ll pay for themselves in no time. And then start profiting.

    1. As a senior Apple product manager, I will reveal that we plan on using an iPod shuffle to explain the features of the adjacent iPad. And we will use the MacBook Pro to explain the iPod shuffle.

    1. Microsoft Stores .2 beta will open on Monday to Thousands of ……. dancing store employees.

      In other irrelevant news Ballmer is speeding lots of his “hard earned” money on personal toys. He’s looking to buy a very old home in Redmond and wants to fully renovate it. Asks city planners to fight him on his plans for years so he can be “Just like Steve!”

  3. The apple store should consider shipping indestructible chairs to Redmond. They can then sell the refurbs in the usual section.

    Keeping Ballmer comfortably seated will be Apples new cash cow.

  4. Balmer’ll need to keep pace…:), but how to do it, if you are the king of jungle? – not too bright or clever – whereas Jobs might represents Rudyard Kipling, the man behind the pen – the tablet in this case.

  5. just brutal!

    It looks messy! 2.0 is a disaster!

    Customers will hog it up and fingerprints all over the glass when you first walk to the product.

    Apple will have to hire a new ‘ Apple iPad Cleaner’ – it’s a great new entry level position which entails the person to clean all iPads throughout the day! LOL

    When iPads fail or damage, management will scramble and put temporary signs up reverting back to Apple 1.0 LOL

    EPIC FAIL!

  6. Ps If you thought there was a shortage of IPads for sell… this proves everything! Tons of iPads available and used by Apple… no more excuses for low sales… or Apple would not be using iPads for each store! This means stock is plentiful and all these manufacturing or delays are made up rumors! If iPad sales are weak for the year, MDN can not blame shortages based on the above or Apple would not be using iPads for interactive displays. Case closed!

    1. Yeah, there are about 300 Apple Stores. If an average of 10 iPads are used for this purpose per store, that’s a whopping 3000 iPads! OMFG… I mean, that’s probably about 10% of the iPads Apple sells per hour! Case closed!!!

  7. What better way to advertise the use of iPads in retail! Apple is creating a new market for computers as retail sales tools. How long before every retailer is using iPads?

    1. Computers have been used as retail sales tools for ages, including touch screens. I’ve seen them in tire/wheel shops. You enter your make/model of vehicle and you can see what it looks like with various wheels.

      It’s going to be a long time before every retailer is using iPads for display purposes. Security is an issue. Not only will the retailer need to purchase the iPad, but they will need to display and secure the iPad. In the city where I live (Edmonton) there has been a rash of crime, where thieves have been stealing iPhone display demos.

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