Halo developer Bungie registers mobile software trademark ‘Crimson’

“Bungie, the studio behind the Halo, Myth, and Marathon series has reportedly filed for a trademark for ‘Crimson,'” Andrew Groen reports for Mac|Life. “What exactly ‘Crimson’ is, we don’t know, but it was filed under ‘computer game software for use on mobile and cellular phones.'”

“Speculation is rampant at the moment about what Bungie could be up to,” Groen reports. “This development holds particular interest for diehard Mac-faithful. Bungie was one of the most lauded developers in the history of the Mac gaming scene before being acquired by the ultimate enemy, Microsoft, and working on their platforms for ten years.”

Groen wonder, “Could the prodigal son be planning a return to Apple platforms?”

Read more in the full article here.

MacDailyNews Note: Bungie Studios concentrated primarily on Macintosh games during its first nine years of existence. Halo’s public unveiling took place to thunderous applause during the Macworld Expo NYC July 21, 1999 keynote address by Apple’s then-interim-CEO Steve Jobs. We were there. On June 19, 2000, Microsoft announced that it had acquired Bungie Software. As a result, the Mac and PC versions were delayed, and the game was re-purposed for Microsoft’s Xbox, helping to drive sales of Microsoft’s trouble-prone game consoles. Mac and Windows versions of Halo were eventually released two years later.

[Thanks to MacDailyNews Reader “correctu” for the heads up.]

Related articles:
Steve Jobs ‘raged at Microsoft’ over Halo-maker Bungie acquisition – October 26, 2010
It’s official: Bungie goes independent while Microsoft retains equity interest and Halo – October 05, 2007
Report: Halo-creator Bungie Studios departing from Microsoft – October 03, 2007


  1. Apple should have invested in or acquired Bungie before Microsoft. A lot of us said it, but Apple failed to act to protect a vital resource. Then Microsoft stepped in and managed to do its usual bang-up job of destroying excellence. The fact that Bungie escaped from Microsoft’s clutches confirms that it was a mistake in the first place. The fact that Bungie managed to survive ten years of Microsoft occupation is a friggin’ miracle.

      1. lol!

        I, too, felt very bitter when Microsoft bought Bungie.. shortly after Steve Jobs was on stage showing it to us in the keynote. It looked so good! I’ll make amends with Bungie and give them a clean start if they start appreciating iOS and Mac again. Bungie was such a great game developer for the Macintosh. Microsoft screwed us so bad there. I can’t believe it was so long ago!

  2. At least we can be thankful Apple introduced the iPod the next year and the rest as you say is history.

    It was a dick move by Microsoft that made there xBox relevant. I’m happy Apple is on top now and unmovable by Microshafty.

  3. I will always hold a grudge for Bungie’s treachery, & refuse to play Halo.

    Loved Myth but Marathon holds my fondest memories. The physics engine was just so awesome. I loved watching the ballistic arc of a couple grenades, seeing my opponent splash forward when they drop in a corner behind ’em. So much more realistic then Doom or even Quake.

    Let’s not forget about Oni and the bone breaking throws. Ah the memories.

    1. Second that on Marathon. It was my addiction for years and then when self-made mapping came around, I was lost in a whole other world. Anyone remember Bungie’s map contest and the last Marathon “special edition” deluxe box?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.