Microsoft debuts new ‘I’m a PC’ ad (with video)

After a long dry spell, Microsoft has quite randomly debuted a new “I’m a PC” ad. It’s at least as stupid as it’s predecessors:

MacDailyNews Take: Let’s just try to forget about the ridiculous concept of turning someone’s house into a fsckified PC store without her knowledge and move on some other issues contained within this mess.

“So there is no tower anymore?” Yes, love, since June 5, 1977, with the release of the Apple II. Or, in case you missed that one, since January 24, 1984, with the release of something called “Macintosh.” Or, in case you missed even that, since August 15, 1998, with the release of the iMac.

With these ads, Microsoft seems intent on reinforcing the fact that those who waste their money on Windows PCs are vapid, pissy, ill-informed twits with hideous haircuts destined for severe cases of gorilla arm. That’s some selling point.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
New Microsoft ad ‘Giampaolo’ targets sticker-priced-obsessed PC buyers (with video) – April 4, 2009
Slate: Microsoft tries to peddle Windows as ‘The Poor Man’s Mac’ – April 02, 2009
Microsoft’s anti-Apple ad ‘Lauren’ reeks of fear, nastiness – April 02, 2009
Congrats, Lauren! You’re a ‘PC’ and now you own a $699 Piece o’ Crap – March 29, 2009
FOXNews discusses Microsoft’s ad for cheap, under-powered, ill-equipped PC laptops – March 27, 2009
New Microsoft ad targets inexperienced, sticker-priced-obsessed PC buyers (with video) – March 26, 2009
Microsoft’s Mojave for real: Windows 7 unmasked; it’s just Vista underneath – November 11, 2008
Oh-so-rebellious Microsoft parks ‘I’m a PC’ port-a-potty, er, recording booth outside Apple Stores – October 31, 2008
Microsoft to spend record amounts to market Vista service pack, er, ‘Windows 7’ – October 28, 2008
Microsoft’s $300m ad campaign doomed? ‘I’m a PC, too’ says Apple’s OS-unlimited Mac (with video) – September 23, 2008
Microsoft’s ‘I’m a PC’ ads created on Apple Macs – September 20, 2008
Microsoft airs its ‘I’m a PC’ ads (with video) – September 19, 2008
Microsoft admeisters Crispin Porter+Bogusky love their Apple Macs (UPDATE: Apple pulls profile) – September 18, 2008
Ad exec: Casting Microsoft as Apple’s ‘victim’ doesn’t work – September 18, 2008
Microsoft cans Seinfeld; to attempt to rehab Vista with ‘I’m a PC’ Hodgman lookalike – September 18, 2008


  1. Form Wikipedia on “Gorilla Arm”:
    “Vertical touchscreens still dominate in applications such as ATMs and data kiosks in which the usage is too brief to be an ergonomic problem”.
    I think that is why they use vertical touchscreens as in that HP: It is because “the usage is too brief to be an ergonomic problem”.

    Shit happens, sometimes®

    Oh, and also:
    Stupid is as stupid does®

  2. What do the rumored Apple-killer “Microsoft retail stores and the iPad-killer “Courier tablet” have in common?

    Vaporware! You better believe it. ™ =;~B

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