RUMOR: Apple utilizing ‘iCloud’ internally; service to be more than music

“Apple has begun adopting the ‘iCloud’ name within several products currently under development, suggesting the appropriately labeled moniker is indeed the frontrunner for the company’s soon-to-debut Internet cloud service, which will span beyond streaming music,” Kasper Jade reports for AppleInsider.

“According to people familiar with the matter, Apple is prepping beta versions of both iOS 5.0 and Mac OS X Lion ahead of its annual developers conference that integrate with a service dubbed ‘iCloud,’ enabling users to sync and store much of the same information they currently can with the company’s existing MobileMe service, such as bookmarks, email, contacts and iCal events,” Jade reports.

Jade reports, “Evidence seen by AppleInsider suggests the service will go beyond music, and could be the central component of a revamped Apple’s existing MobileMe service. To this end, reports dating back to February characterized Apple’s plans future internet service plans as including a digital “locker” that would hold all of a users personal memorabilia, including photos, music and videos.”

Read more in the full article here.


  1. I’m only interested in a “revolutionary” service in terms of it being an OS level integrated sync/storage service which works as well as Dropbox, for any level of user, to effectively duplicate their user account on another computer.

    I’m not bothered about storing all my media in the cloud because their just isn’t the infrastructure to support it. I am not going to be constantly uploading and downloading data for use on each device. Sure, some form of LAN sync like Dropbox has will ease that data transfer, but most internet providers, be it cable/broadband/3G/whatever just wouldn’t handle such volumes of data being transferred.

    I just want something more extensive than what MobileMe offers, but that REALLY, REALLY works.

  2. Well, I missed the memo that changed the words ‘use’ and ‘using’, to ‘utilize’ and ‘utilizing’. Wow, U.S.A. grammar has gone down hill fast. My Bubbette and Bubba Jr. write (and speak) better English than the article writer.

    1. is the new web address of the company that sold the domain to apple. I’m sure the agreement has a term in it so they can redirect for x amount of time before apple takes over.

  3. This is how Apple will crush RIM. The only advantage that RIM has in the corporate world is that they have centralized control over all the data that is on any device, allowing IT managers to oversee hundreds of phones at once. Can’t do that with an iPhone, as much as they are the better product in and of themselves.

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