Apple’s “$1 billion data center will be at least five times the size of Apple’s largest current server facility, located in Newark, California,” Steve Rosenbaum writes for The Huffington Post. “So, the question is — what requires all those servers to power that Apple needs, and doesn’t have.”
Let’s review.
• Apple has video capture in iPhones and iPods, and now iPads as well. I hazard to guess that Apple is already the worlds largest producer of consumer video camera in the world.
• Apple has video editing / post production: Final Cut Pro, Garage Band, Logic Studio, Motion, Soundtrack Pro, and Color.
• Apple has content retail: iTunes, Apple TV, iPad, iPhone, and Apple computers.
“Apple is only missing one thing. The place where consumers and pro-sumers who make video put it. The place where the customers distribute, monetize, and manage the fast growing middle of the web video market. Consumer and pro-sumer video,” Rosenbaum writes. “Apple needs to build its own, Apple-branded YouTube — and they need to launch it in the next six months.”
Rosenbaum writes, “The rumor mill says they should, and they will. The name is, or should be, iVideo.com (The folks at Industrial Video in Ohio should be expecting a call any day now).”
Read more in the full article here.
MacDailyNews Take: That could throw a monkey wrench into Google’s WebM plans – provided Apple doesn’t squat down and squeeze out another Ping.
Related articles:
MPEG LA goes gunning for Google, announces call for patents essential to VP8 video codec – February 11, 2011
\Along with Apple, Microsoft fully backs H.264, unlike Google – February 2, 2011
Google intent on derailing HTML5 H.264 video with WebM browser plugins for Safari, IE – January 15, 2011
Google pulls support for H.264 video out of Chrome web browser – January 11, 2011
Google’s VP8/WebM may face patent fight as Apple-backed MPEG-LA considers patent pool – May 21, 2010
Apple may be planning to sue Google over WebM video project, VP8 codec – May 20, 2010
Google’s big open video plan is called the WebM project…
Jobs: Ogg Theora may violate patents – Friday, April 30, 2010
As long as users are shooting videos and editing them on Apple products, what is in it for Apple to invest in the next YouTube? It seems like the hosting of these videos is the least profitable part of this ecosystem and YouTube works well with Apple products.
If Apple bring something out after the release of Youtube’s new Cosmic Panda it would be awesome. you might see millions of people migrating from Youtube to “Apple Tube” because there is something very wrong with the new update. Apple know how to solve these problems and they could lead the way and of course Google will have to copy them later on.