Analyst: Apple to debut ‘Smart HDTV’ this year

“Analyst Brian White with Ticonderoga Securities has been at a China electronics trade show this week, and said in a note to investors that he picked up “data points” that point toward a ‘Smart TV’ launch by Apple, possibly by the end of the year,” Neil Hughes reports for AppleInsider. “‘Our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers,’ White said.”

Hughes reports, “He went on to say that although Apple has long been projected by company watchers to enter the HDTV market, the Mac maker now appears to be ‘moving down this pace at a faster pace than the market expected.'”

MacDailyNews Take:

“Moving down this pace at a faster pace?” Huh? Does he mean, “Moving at a faster pace?”

Hughes reports, “The biggest pusher of a prospective Internet-connected HDTV from Apple has been analyst Gene Munster of Piper Jaffray. Munster has repeatedly forecast that Apple will introduce such a product in the coming years, with a starting price of around $2,000.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Joanne” for the heads up.]


  1. Supposed to be “moving down this path” but the writer was simultaneously thinking ahead to the phrase with “pace.” It happens when you’re working fast. Spell check wouldn’t catch it.

    1. My thots exactly. I’ll believe it when I see it.

      Apple is much better served by selling $100 AppleTV boxes–which simply leverage existing iOS components and software–than trying to come up with a new TV set paradigm, which would involve serious manufacturing costs and risks.

      Open the AppleTV to the App Store would be a much better idea. Or licensing Video-Airplay cheaply on every TV, receiver and DVD player.

    2. TVs have too long of a lifespan for Apple to want to get into the market, and the pricing is vicious. A higher priced model doesn’t necessarily mean it’s much better to consumers, especially when all consumers really want are enough HDMI ports and great picture. They don’t care about the other stuff; that’s what all the other boxes are for (DirecTV, Apple TV, Blu-Ray, etc.).

      Apple is much better off expanding Apple TV than producing large screen TVs.

      1. You peasants are all expecting apple to come out with a TV like you see samsung and Toshiba coming out with. But with apple I have learned to
        They reinvented the mp3 player, the phone, the tablet. Hey, who says they cant reinvent the TV. If they come out with a radically new apple tv then it’s gonna be so different it will blow all you haters away

  2. If they make it, it’ll be a nice product and I’ll get one, but it won’t be a huge revenue generator like the iPhone because the turnover in TVs is small compared to phone which are switched out every 1-2 years.

  3. I’m going to predict that sometime this month Apple will open the North Carolina data center. And every month after this one I’ll predict it again until they do. Sooner or later I’ll get to say “Called it!”

  4. It better be the cat’s pajamas starting at $2,000. I can get a pretty good 55″ LCD HDTV from numerous manufacturers for less than $1,500 or so. They don’t have AppleTV built in, but many have internet apps preloaded.

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