Apple eyes massive 5,000-square-meter store in Jerusalem

“Apple is negotiating with real-estate giant Bet Yair for a 5,000-square-meter facility at the entrance to Jerusalem,” Melanie Lidman reports for The Jerusalem Post, citing “people familiar with the matter.”

Lidman reports, “The directors of Apple in Israel recently toured the site and reportedly said they wanted to bring the country’s largest Apple store to Jerusalem for symbolic reasons. According to city planners, the area at the western entrance to the city will become the hi-tech economic center of Jerusalem due to the high-speed Jerusalem-Tel Aviv train and the light rail, both of which have stops there.”

Read more in the full article here.

[Attribution: Cult of Mac. Thanks to MacDailyNews Readers “Lynn W.” and “Lava_Head_UK” for the heads up.]


      1. Don’t forget the warmongering christians (your capitalization, Jews and Muslims should be capitalized just like Christians.)

        There is a Christian faction that believes the sooner they can precipitate the Battle of Armageddon, the sooner their Rapture will occur.

  1. Jerusalem is Israel’s largest city and capitol and there are already iDigital “Apple”-like stores in Tel Aviv and Haifa (among other places), so this is the next logical store.

    More interesting is the idea that Apple would not renew iDigital’s agreement to be Israel’s Apple Authorized Distributor. If iDigital does retain its AAD status, then Apple’s store will compete directly with their distributor. It will be interesting to see how this plays out. Does Apple have stores as well as distributors in other countries whose population is only 7.2 million? (The big issue is that iDigital’s service is horrific if one didn’t buy an Apple product in Israel- presumably having a real Apple store would fix that very sore issue.)

    Apple has never had a strong or good presence in Israel (whereas, sadly, Micro$oft is VERY strong there), so their opening a store in Jerusalem would be a VERY good thing for everyone…

    1. Correction: Jerusalem is not recognized by any country in the world as being Israel’s capital accept by Israel itself, as it presently includes illegally annexed and violently occupied territory.

    1. Actually, the Jerusalem Apple store would also serve Jerusalem’s 300,000 Arab Israeli citizens who primarily (but not exclusively) live in East Jerusalem (or any of the 1.2 million Arab Israeli citizens who cared to buy there).

      In fact, Christians would be welcome there too. 🙂

  2. Jews, Christians, and Muslims all share the same creation story. Maybe it was Eve who took that bite out of Apple’s logo.

    Maybe Apple will broker a definitive peace. I think there must be an app for that.

    1. Of course they “share” it, because the Christian and Islamic stories are based on the Jewish one. But they add a different spin to it – the Christians creating the notions of “original sin” and the fall, while the Muslims insist Adam was an early Muslim prophet. Of course, the sequel only rarely outdoes the original – Apple, of course, excepted.

  3. I am dubious about Apple opening an official store there. Without a doubt it would be a terrorist target as much as the Twin Towers was or the Pentagon.

    The optimist in me sees it as a place to come together, for all peoples, to purchase, enjoy and support each other in using Apple’s great products and services.

  4. Neither the Jews, nor the Muslims—nor the Christians, for that matter—have an exclusive claim on aggressive and idiotic behavior. But instead of visualizing more war and more stupidity in the years to come, why not visualize peace? For those of use on the sidelines, at least, it couldn’t hurt.

  5. Title has bad syntax. “massive” refers to mass, i.e., weight.
    5,000 m^2 refers to floor area, presumably. Not necessarily a heavy store, dude.

    As for the absurdity of political life in the middle east, i recommend the excellent series “The Western Tradition”, which far from just Western point of view, it actually takes a very factual balanced view as it traces human history from its origins. In the middle east, it seems, the extremist madmen long ago took over the asylums, overtaking the typical pragmatic, sensible thought traditions of the Hellenic Age. Apple’s influence might not singlehandedly undo 3000 years of religious extremism, but it might give the idle youth something productive to do that doesn’t include ideologically-fuelled hate- and war-mongering.

    1. That would be a strict-constructionist view of the meaning of massive, which Webster has long since allowed to mean extraordinarily large — building, drug dose, whatever. A copy editor once tried to tell me that “decimate” can only describe a 10 percent (ah, “deci-“) loss, after the word’s original meaning. Not hardly. Language marches on.

      1. short rebuttal:
        I don’t condone allowing slack quality — that’s what Microsoft does. We can and should do better.

        long rebuttal:
        A constitution has little in common with a dictionary. Most constitutions have a rigorous process for updating, which some of us encourage be done more often. A dictionary could be published by anyone. The authoritative ones are typically updated when new technology and inventions necessitate new terminology. However, with zeal to sell more books, some profiteering publishers continually incorporate slang and incorrect verbage for their endless special volumes (“collegiate edition”, “teen edition”, and so on). Daniel Webster would be disgusted to see the some of the crap that the twits publishing his dictionary have recently allowed.

        Lax education and laziness are the reasons that English has become polluted to the point where, to hear some people speak, nothing is specific or meaningful — more and more filler words, expletives, and generalities. Orwell was right — people don’t know what they’re talking about, and to drive the point home, they bastardize the very language that could bring clarity to their feelings, ideas, thoughts, and proposals. Slang, acceptable in casual oral conversation, is terrible for written communication, where the audience is large and has different perspectives, and hence different interpretations if poor language is chosen.

        1. Why yes! How is it that the conversations of our daily lives no longer sound like Shakespeare? We now see that you mourn the passing of those days. But don’t people regard you with quizzical looks when you address them with “Thee” and “Thou”?

        1. Huh? Wrong. The copy editor was not only a rather strange chap, he was flat-out wrong. To secure at least some consistency with the language, the Associated Press publishes a stylebook and specifies the dictionary that is the arbiter of such matters. And the meaning of decimate, by consensus of many sources, connotes a loss more severe than 10 percent. I will allow that your English language sensibilities must be those of, oh, the last century or so. Members of the Flat Earth Society will certainly disagree.

    1. One of these peoples was handing out candy after some of their own butchered a family in Itamar – including a 3 month old infant. The other just opened a field hospital in a devastated part of Japan.

  6. Has anyone noticed the Apple logo: 
    Methinks, it’s very appropriate that Apple Inc. should be setting up shop in the land that gave us the Bible story of Eve taking a bite of the forbidden fruit, that fruit often depicted as an apple.

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