Steve Jobs hides in bushes to spy on Apple Retail Store action

Leander Kahney reports for Cult of Mac, “We all know that Steve Jobs is obsessed with crafting top-notch customer experiences. Of course, he’s famous for being dismissive of focus groups, but did you know he spies on customers at his local Apple Store?”

Kahney reports, “Better than that, he hides in the bushes outside the store carefully watching what’s going inside, like some black-turtlenecked Jane Goodall.”

Read more in the full article here.

36 Comments

  1. Oh really? The only reason why I hid in bushes is twofold.

    When I was in high school I used to hide in the bushes growing around the house of the girl I fancied in an attempt to peek at her bush. So in an upside down way it was like but not quite like the Laura Bush effect except I was hunched over in the prickly bushes outside while she was waltzing in air-conditioned splendor inside. She revealed just enough to make my wait worthwhile and in a little way sent me on my way to heaven. Not quite the Jobsian heaven I had envisaged for my future but getting along the way there.

    And secondly when I had the urge to pee and at that hour of the evening there weren’t that very many people around and I was on the verge of literally exploding in my pants and couldn’t find a public toilet anywhere that I conveniently deposited the results of my beer drinking binge on the bushes of an unnamed shop which wasn’t Apple because quite simply while they existed they weren’t as prevalent as they are today.

    Thus endeth the parable of my life, Steve Jobs and bushes.

  2. Obama, Putin, Gore, bushes…
    Anyone see a pattern here? (I’m thinking Herringbone and turtle necks)
    Obviously someone got their invite to the royal wedding.

    We’ll soon see what’s in store….

  3. I must need new glasses! I don’t see a clearly identifiable image of either Steve or an Apple store.

    On the other hand-whatever Steve has done seems to be working pretty well.

    My guess is that following this story MS and Google will battle it out to see who is first to market with bush camouflage with two external hard drives and provisions for flash!

  4. What a ridiculous story. I HIGHLY DOUBT that Steve would be hiding in the bushes to see what customers are up to. I’ve personally seen him INSIDE the stores, watching customers. That’s what Steve does. Duh.

  5. The Apple Store at Stanford Shopping Center? That’s like the tiniest Apple Store in the world (not to be confused with the other Apple Store about a mile away in downtown Palo Alto). I guess its smallness makes it easier to see what’s happening inside without being inside. 🙂

  6. Nah, he’s just hanging out with the men from the grassy knoll. Anyway, all he has to do is tap into the security cameras or have a camera installed in each store to do the observing from the comfort of his easy chair.

  7. That photo in the link reminded me of the Doctors office collection of “Highlights’ Books that had the ‘find the elephant in the picture.

    So look carefully at the photo folks and find the Steve Jobs in the picture or the iPad 2 or Tim Cook or the iPhone 5 or the crying Steve Ballmer, or the new MacBook Pro…

  8. I doubt the veracity of this story, but I can’t help but smile at the image of a mall flower bed, containing a stealthy, mock-turtleneck-clad California Cactus, wearing round, wire-rim glasses.

  9. I doubt the veracity of this story, but I can’t help but smile at the idea of a mall flower bed, containing a stealthy, mock-turtleneck-clad California Cactus, wearing round, wire-rim glasses.

  10. This lame bait article reminds me why I stopped Wired long ago. Any decent company monitors it’s retail outlets. McDonald’s in the 1980’s had plain clothes “inspectors” that would drop by stores to ensure workplace and service standards were being upheld. I saw a tyrant manager get fired on the spot after openly berating a hardworking worker for no good reason. The inspector stood up, showed his credentials, then told the manager to pack up his stuff and get out.

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