“When Nokia wanted to convince the world that it would bring consumers ‘stellar hardware and innovative software and great services’ in its partnership with Microsoft, it turned to Apple’s Mac-only iMovie to get word out,” Daniel Eran Dilger reports for AppleInsider.
“A video posted by the company’s NokiaConversations YouTube account presents its new chief executive Steven Elop, formerly the head of Microsoft’s Office-centric Business Division, speaking about how Nokia’s new partnership with Microsoft will ‘create opportunities beyond anything that currently exists,'” Dilger reports. “He may have been referencing the ‘burning platform’ he described Nokia as currently standing upon; Microsoft’s Windows Phone 7 hasn’t been setting anything on fire.”
Full article, with the Mac-produced video, here.
MacDailyNews Take: Only the best for Nokia, except for when it comes to phone OSes.
[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]
iMovie? Nokia couldn’t afford to hire someone who knows how to use Final Cut Pro? 🙂
Tip of a hat sir…… LOL
Don’t be such a snob. If iMovie does the job, and it’s free, why not. It’s just a presentation afterall, not an action movie.
Since when is iMovie free?
OK, I won’t be a snob if you won’t be so serious…
Nokia new slogan should be “Connecting Dump People”
I want me a NoWin phone!
Or “WinNo”? Either way: Win?…No!
that’s kinda funny.
The article concludes: “Only the best for Nokia, except for when it comes to phone OSes.”
That’s not a fair statement, is it? Nokia doesn’t have the option of adopting iOS. So from Nokia’s perspective, it adopts the best technology from those available to it.
The “burning platform” letter by Nokia CEO Elop acknowledged the appeal and dominance of iOS. And I believe there is no question that he would have migrated to the Apple operating system if given the choice.
It’s interesting that Nokia used a Mac and Mac software to produce the Elop video, but childish to conclude the article with that sentence.
I thought a more interesting piece could have run in conjunction with the release of the burning platform memo: Nokia CEO acknowledges appeal and superiority of iOS, likens it to fire raging through mobile phone market. THAT’S the relevance of recent developments at Nokia for Apple followers.
Second, it’s the decision by Nokia to migrate to Windows Phone 7 over Android. Longer term, top Nokia officials don’t see Android as a winning strategy. Do you believe that choice was without consequence to Google? Or that it went unnoticed by other phone manufacturers here and overseas?
So please, MDN, keep your eye on the ball and don’t mete out low blows for the momentary satisfaction it provides. Because Apple’s products are superior, such tactics are unnecessary and only serve to tarnish the franchise.
@Thomas65807
“The article concludes: ‘Only the best for Nokia, except for when it comes to phone OSes.’
That’s not a fair statement, is it?”
How is that “not a fair statement”?
Did Nokia use iOS on their phones?
No.
So Nokia used the best computer platform to make their presentation video, but Nokia doesn’t have the best OS on their phones.
You’re arguing against this fact?
And how is this statement “not fair”?
Is something or someone preventing Nokia from using hard work, intelligence, design skills, long-term thinking, and caring about their products users, to build their own, superior phone operating system?
Apple does these things.
What’s stopping Nokia, and every other company?
This is nonsensical. Nokia has already admitted that Apple’s iOS is the dominant operating system, and if it could produce a better product it would already have done that. Read the company’s burning platform memo.
Nokia just licensed the Zune. WP7, 8, 9 will continue to mimic iOS but it will continue to be 2 to 3 years behind iOS.
Who will buy a smartphone from Nokia that is almost as good as a 2 year old iPhone that is $50 plus contract?
I don’t know where you get the idea that WP7 mimics iOS, have you even used an WP7 device? They are very different in terms of UI and experience.
Maybe they just didn’t want their announcement hacked by the Chinese before they announced it:)
They’re gonna have to cut out that using Mac stuff, now that they are owned my MS, eh?
The real news is that this is the final nail in the Symbian coffin and Nokia won’t have any WP7 phones until at least next year. IOW Nokia just gave up any significant sales (if they were expecting any) of smartphones for a year.
In fairness, it’s OK to use the music loop commercially in a video, just not to resell it as part of a package of music loops.
“…I don’t know where you get the idea that WP7 mimics iOS, have you even used an WP7 device? They are very different in terms of UI and experience…”
Come on. Any phone software that uses the metaphors of a touchscreen, virtual (software) buttons and finger gestures is a copy of Apple’s iOS. The basic idea was done first by Apple and every similar phone device that comes afterwards is a copy of the idea.
Of course, this is the way business works and you can’t copyright an idea (only the implementation of the idea). So, the execution may be different (to avoid copyright infringement and, in Microsoft’s case, to hide the lack of Apps), but the basic idea for the phone interface is — and always will be — from Apple (because Apple got it to market first).
Besides, we all know that Microsoft has copies of every iOS screen pasted on a wall somewhere in Redmond. And as we discuss this, team leaders and engineers are running around in circles trying to rapidly copy every iPhone tool and function…it’s just how Microsoft does things…