Analyst: RIM’s expensive, flawed PlayBook tablet will be poorly received

Apple Online Store“Wedge Partners analyst Brian Blair today writes that Research in Motion’s (RIMM) forthcoming Playbook computer ‘will be poorly received by the market at launch,’ citing rising competition, and factors that will make the corporate world think twice about the device, he believes,” Tiernan Ray reports for Barron’s.

“[Balir notes], Although the BlackBerry does email better than any other device, the ‘Playbook has no native email application,’ and ‘we believe it’s a significant flaw’ in the Playbook’s design,” Ray reports. “The company’s decision to make the Playbook tether through a BlackBerry for wide-area wireless access is another flawed approach, he thinks, because ‘80%-plus of Fortune 100 companies are using or testing the iPad and companies like the New York Stock Exchange, who take security pretty seriously, have been using the iPad since last summer.’ For that reason, ‘We don’t expect many non-BlackBerry users will opt to purchase a PlayBook once they learn of the tethering requirement for email.'”

MacDailyNews Take: Welcome to iOS 4, Brian! Our iPhone does email better than any BlackBerry and the service never blacks out across North America, as seems to be at least a semiannual incident for RIM.

Ray reports, “In addition, developers only received the SDK for the Playbook two months ago, he writes, ‘which suggests that application availability will be limited at launch.’ Developers can be expected to wait until they see momentum for Playbook before committing resources, he argues, further pushing out availability of apps. Moreover, the company’s shop for apps for the BlackBerry, App World, and found it difficult to use. ‘If the experience in downloading apps is the same on the Playbook, users will avoid downloading applications altogether.'”

Read more in the full article here.

MacDailyNews Take: Incoming!


  1. “Although the BlackBerry does email better than any other device,”

    What?????? Have this guy ever use another devices besides CrapBerry? Even Nokian and Android have way better email manager. What is this guy smoking? does he knows WW II is over?

  2. That’s exactly what they guy in the waiting line behind me at the AT&T store this weekend was telling a customer who was asking him about BlackBerry vs iPhone in general.

    He said “Well, of course the BlackBerry is better for email.”

    I turned around and showed the customer a quick tour of the iPhone’s user interface for email. The customer was like “Oh, wow!”

    The AT&T guy shrugged and said “Whatever. I’m just not impressed by smartphones. I’ve seen ’em all.”

    Um, me too, sales guy. That’s why I’m impressed.

  3. @wteff, I’ve done similar.
    Not in AT&T stores, but other places.
    It’s funny to see peoples crackberry beliefs get shot to hell.

    I used to have a crackberry myself, thought I’d never leave until I picked up a 1st gen iPod touch… Game over. Lol

    Now I have iPod nano, iPhone 4, iPad… Gave the iPod touch to my niece, her old iPod got stolen.

  4. Blackberry does do email better in a single point of failure that has nothing to do with your corporate server and can be out for hours with no means of support or notification kind of way.

    PlayBook or ‘Kin which will be looked upon as the biggest failure?

  5. I don’t think anyone who has actually used an iPhone will claim the Blackberry is the best email device out there. That may have been the case several years ago, but certainly isn’t the case now.

    In preparing for a UK trip, I told my telcom guy to make sure International Calling (roaming) is activated on my iPhone 4. He did just that and then gave me “a backup device” for my email and calls “just in case.” It was a BB Curve. My goodness! My wife and I both looked at this thing and felt we were looking at a device from an old sci-fi movie.

    I tried using it a bit before my departure so I can get accustomed to it again. It was the most frustrating experience. The screen is small and low resolution. The OS is cumbersome and unintuitive. But a few years ago, I was a big fan of BB. It’s amazing how once you’ve actually used Apple’s products, your expectation level changes forever.

  6. @W.T.Effyall

    The AT&T Store employee was probably trying to push Blackberry in an inter-store pay bonus competition instead of trying to sell the better tech in the iPhone. I’m glad you set the record straight with your hands-on demo. Nicely done.

    I used to own a Blackberry for many years before switching to my iPhone 3G. After using the iPhone for a few months, I went into an AT&T Store and fumbled with the interface on a then-current “top of the line” Blackberry. It was surprising to me personally that I had a really tough time navigating the Blackberry like I did after only just a few months away from their product.

    RIM’s time has come and gone and what was once an innovator in the mobile phone space is now on their way out the door into obsolescence.

  7. Davidf
    That’s what I moved from, BB curve to the iPhone.
    I got the iPod touch, and was using it side by side with the curve.
    I started looking for wifi hot spots so I could browse the net and do email on the touch instead of use the 3G curve.. That’s when I walked back into AT&T and found the exact date I could switch to the iPhone.
    All the BB users need to do, use even an iPod touch along side their beloved BB. They will switch.

  8. I don’t get the whole, “BlackBerries are better with email” comment either, but since we’re on the subject of email… Why can’t we send email (and texts as well) to named groups in our address book? That seems pretty fundamental.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.