Jean-Louis Gassée goes inside Apple’s numbers

Jean-Louis Gassée writes for Monday Note, “On Monday last week we hear Steve Jobs is taking another medical leave of absence and, on Tuesday, we get a look at Apple’s numbers for Q1 2011 (which is actually the last quarter of 2010).”

Brian Hall provides this crisp summary:
• Sales: $26.74 billion, up 70.5% year over year
• Profits: $6 billion, up 77.7%
• EPS: $6.43, up 75.2%
• iPhone: 16.24 million units, up 85.8%
• iPad: 7.33 million units, compared with Wall St. consensus of 6.15 million
• Mac: 4.13 million units, up 23%
• iPod: 19.45 million units, down 7.3%
• iPod touch: More than 50% of total iPod sales
• Gross margin: 38.5%, compared with guidance of 36%
• Revenue guidance for Q2: $22 billion
• EPS guidance for Q2: $4.90
• Gross margin guidance: 38.5%
• Apple stores: $12 million average revenue per store, up 69% from Q4
• Cash and marketable securities: $59.7 billion, up from $51 billion in Q4.

Gassée writes, “From that sea of words and numbers, I’ll extract three trains of thoughts.”

Full article here.

13 Comments

  1. For the younger ones it is very hard to understand, that back in ’95 people couldn’t imagine an other way of success than the Microsoft-way. All of us thought the game is about marketshare, licensed OS, pushing other companies out of business (remember Netscape?). You can’t blame Gassée for not being a visionary, either technical or market-strategic wise. When Mr. Jobs came back and showed us that there is an alternative route for success, that we don’t have to fight MS – well, that was visionary in those days. It was visionary in ’76 to believe in the PC, not to mention ’84. It’s not only about technology, it’s about people using it – sociology… Frankly I was a loyal Apple user in 95, but I couldn’t see a future for the company either – it’s so easy to know better 15 years later. But I do admit I am not on the same level visionary as Steve Jobs…

  2. For us real oldies, it’s very hard to explain to those who take Apple’s recent success for granted. Back in 1984-85, Macs cost over $5000 CDN with no hard drive, an external 400k drive and Imagewriter (9 pin dot matrix) printer. I still have my invoice! It was obvious to me that Woz and Jobs had secretly built a time machine and knew what the world would eventually fall in love with. Back then, mediocrity and short-sighted IT people and accountants ruled the day. I’ve been benefiting from “Thinking Differently” for 27 years.

  3. And the sea of buffoons believe that Apple’s total market value can’t reach a trillion because it is too big a number. What? Apple is growing at 75% a year and is already 1/3 of a trillion dollar value. Idiots!

    With the exception of the mp3 players, Apple has only a fraction of the world wide market share. Think before you talk about your fears and not the facts that are plainly sitting where you can see. We are not talking about the next, “JUST ONE MORE THING.” (Tim knows how to say that too.)

    And know one asked Apple, “The BILLION DOLLAR SERVER FARM is up and running now. What are you going to do with it and are you building a twin farm along side it?”

  4. BeOS was lightyears ahead of its time! It’s support for multithreading was exquisite. I’ve seen videos from 1995 of a BeOS box running 5 videos on the desktop at the same time with each being dragged around the screen with no dropped frames or jagged redrawing. Jaw dropping for the time.

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