HTC prepping iPad killer called ‘Scribe’

Apple Online Store“HTC Corp., the world’s largest maker of mobile phones using Google Inc.’s Android operating system, may be developing a tablet computer to rival Apple Inc.’s iPad,” Olga Kharif reports for Bloomberg. “HTC, based in Taoyuan, Taiwan, filed for a trademark for a product called HTC Scribe, describing it as a ‘handheld wireless device, namely a tablet computer.’ The filing was recorded with the U.S. Patent and Trademark Office on Dec. 26.”

Kharif reports, “A tablet would provide a new growth stream for HTC, whose sales more than doubled last quarter from a year earlier.”

MacDailyNews Take: We’re going to help Olga out here. Let’s see, where’s that Bias Eraser™? Oh, okay, here: “A tablet may provide a new growth stream for HTC.” There, that’s better.

Kharif continues, “The company hasn’t announced a tablet and Chief Financial Officer Cheng Hui-Ming said in October that HTC is ‘studying the market.'”

MacDailyNews Take: Frantically disassembling iPads, staring blankly at A4 chips, and praying that Our Lady of Perpetual Beta gets a fake iOS out that kind of works for tablets before summer.

Kharif continues, “Tablets have emerged as a top seller among consumer electronics this year after Apple released the iPad. That company sold 4.19 million units last quarter. ‘This will provide an alternative to the iPad,’ Will Stofega, program director at consulting firm IDC in Framingham, Massachusetts, said in an interview. ‘This will compete on pricing, and could be as good or better.'”

MacDailyNews Take: Now, we’ll help out Will with the ol’ Bias Eraser™: “This may provide an alternative to the iPad. This may compete on pricing, but Apple’s economy of scale will be tough to approach, so HTC’s margins will likely be thin if they try to match iPad’s pricing. And, for all I know sitting here freezing my ass off in Massachusetts concocting quotes, it could be as good or better, but, with history as my guide, the chances are exceedingly strong that it won’t be nearly as good and probably much worse.” There, that’s better, too.

Full article here.

40 Comments

  1. Apple’s competitors really are sad.

    Every single one now seems to be using the C.W.A.D approach to product development.

    The C.W.A.D approach is ideal for hardware R&D. The prototypes are readily available, just buy them at a nearby Apple/electronics store and reverse engineer them.

    C.W.A.D also works equally well for the OS. Also already developed and readily available. Just shamelessly imitate it and offer it to a variety of hardware manufacturers.

    In fact C.W.A.D should work for just about everything.
    Music, Video, Apps, ebook distribution
    Marketing
    Retail stores

    The way has already been shown and the Copy What Apple Does method of product development should be a license to print money.

    The fact that most of Apple’s competitors are struggling to put it all together, goes to show how clueless they are.

  2. @ or actually ABOUT @’s post…..most apple sites post the same info, but the irony and humor here make it my first stop on the trek through apple sites….keep it up!! fight the good fight!!!
    only disappointment has been lack of monitoring last couple of weeks when politically charged feedback, often, at times, comments that would be pulled and user banned on other sites, were allowed to stay up and spew bile. please, keep it with integrity…..and happy new year!

  3. Apple has not just physically saturated the tablet market, it has emotionally saturated it as well with cross-use with other apple products, amazing design, and stellar customer service… keeping Apple users brand loyal.

    Even if HTC comes out with a stellar tablet at half the price, it won’t have these things and they’re huge. Too little and too late.

    Of course, there’s a lot of money to be made overseas where Apple gear is just too freakin’ expensive to even be considered as a purchase for the average Joe on the street. We should not discount this

  4. It’s all good. Apple ignited the market for tablets by producing the first one that doesn’t suck, and by making it different. All markets are driven by competition, so it’s expected that others will rise with Apple’s tide. Most of those will be cheap, useless, regrettable knock-offs, and the market will shun them one by one. A few will use the opportunity to create products that will approach Apple’s in quality (at least enough to stay alive, and possibly even enough to generate significant profit). Someone could even come up with something comparable, or even better, but Apple has a huge lead in the development curve, market presence, and resources. But that competition will keep Apple moving, and until they run out of constructive ideas for the segment (as has happened with the iPod nano), everyone benefits.

    The competition will live, because Apple always leaves room at the bottom for also-rans.

  5. You must be new here too.

    That crap goes on all here the time. The “moderator” here is infantile at best. I really believe he loves to wallow in that spewed bile you speak of.

    Wait until you see the racist crap that also, unfortunately, is common here.

  6. Ok, the words “iPad killer” are seriously getting over used and abused. Why is every new tablet dubbed the heir apparent. How bout we begin with softer verbage, like this one could be called the “possible iPad entry level competitor”. My point is that Apple set the bar so incredibly high with the iPad that everyone else is really competing with each other. Apple spent a lot of time in making it right, everyone else is doing the ol’ college cram session so they can rush a product into the stores.

    I will say for record however that the Galaxy Tab is pretty nice. But my iPad still rulz the house.

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