Apple patent application describes Ping-like social networking for brick-and-mortar retail stores

Year-End Clearance/Tax Savings Sale“Apple has shown interest in creating a social networking tool for brick-and-mortar shopping, allowing iPhone owners to share comments, opinions and recommendations about any type of product,” Neil Hughes reports for AppleInsider.

“The U.S. Patent and Trademark Office this week published a new patent application entitled ‘Social Networking in Shopping Environments.’ Discovered by AppleInsider, the proposed invention describes using a portable electronic device, like an iPhone, to allow customers to network with one another while shopping,” Hughes reports. “In a store, a kiosk would allow customers to access a product list and information on their phone. That product and the details about it could then be shared through Apple’s social networking tool.”

Hughes reports, “In one example, a user can identify items of interest and share information directly to mobile devices of their friends. From there, friends can review the products and provide their own comments and feedback.”

Much more, including patent application illustrations, in the full article here.

9 Comments

  1. Maybe I belong to a different demographic, I just don’t see the puck going that way. At least, I’m not chasing that puck even if it is. I anticipate a mass social withdrawal, or maybe it’s a pipe dream. Can hardly wait.

  2. Has anyone considered that with ping, apple is just dipping their toe in the water as a learning experience that will lead to something much bigger and better? Think clickwheel ipod games or the original apple tv. Or is it more fun just to bitch about a feature you don’t need to use or even click on? This patent at least hints that apple is thinking of something more. Maybe it’ll be lame, or maybe we can’t even imagine how awesome it will be.

  3. Ping is the least of my concerns.

    What bothers me more is the lame *flat* implementation of the Apple Address Book (Contacts), where, as I add more contacts, many of them are rathere unimportant and just sit in my face because I may just need them once more in my life.

    Organizing contacts in groups helps, but barely receives support in other “integrated” products.

    The ability of so many apps to show the full list of your contacts on the screen even constitutes a huge privacy issue. Not every bypasser who looks over my shoulder (not just mom!) needs to see who I am connected with.

    The inability to mask less used contacts severely limits the number of contacts I like to keep in my address book.

    Examples: classes with students that come and go.

    What about creating a concept of supergroups or separately loadable or searchable address books.

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