Analyst estimates Apple iTunes’ movie and TV rentals currently at 475,000 per day

Apple Online Store“Gleacher & Co. analyst Brian Marshall, who follows Apple (AAPL), today offers up his attempt to size up the iTunes movie and TV rentals market,” Tiernan Ray blogs for Barron’s.

“He estimates Apple has 475,000 daily rentals on iTunes… He assumes 90% of the TV shows are rentals, and 75% are movies. Mind you, there’s no exact explanation for those percentages, but there you have it. Out of this, he comes up with an implied $60 million per quarter for Apple rentals,” Ray reports.

Ray reports that Marshall “argues that if Apple can grow iTunes rentals similarly [to Netflix], then ‘it is feasible iTunes annual rental revenue could exceed $1 billion by 2015.’ Marshall has a Buy rating on Apple shares and a $355 price target.”

Full article here.

[Thanks to MacDailyNews Readers “Wayne W.” and “iWill” for the heads up.]


  1. Well, hell aparently froze.

    An analyst that actually used some facts?

    “from Apple’s disclosure last week, in announcing it was close to selling its millionth AppleTV, that iTunes is seeing rentals and purchases of “over 400,000 TV episodes and over 150,000 movies per day”

    I went to the original story just to see where he pulled those numbers from and was quite surprised.

    Keep up the good work Apple!

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