According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones with 70.3% owning feature phones.
Apple iPhone has now passed RIM Blackberry to become the most popular smartphone in the U.S.A.
When mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple’s iOS and Android were tied for “most desired” operating system.
Among users planning to get a new smartphone, current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.
Featurephone owners planning to get a smartphone are less likely to have made up their mind about the OS they will choose: 25 percent were “not sure” what their next desired OS might be compared to 13 percent of smartphone owners. Those over 55 were markedly less certain than younger mobile users, with 27.8 saying they weren’t sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.
Apple’s iPhone and devices with the Android operating system were the “most desired” among likely smartphone upgraders, with Apple showing a slight lead among those age 55+ , 18 to 24, and 25 to 34.
Women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android.
Source: Nielsen Wire
MacDailyNews Take: Besides the result of Verizon’s sexist advertising campaign for Android, what you are looking at above is likely close to or the high water mark for Android, with rampant rumors of a Verizon iPhone now likely freezing the Android market to some meaningful degree (those who are paying attention or who have sought the advice from those in-the-know are smartly waiting for early 2011 to make their next smartphone decision). If and when iPhone goes multi-carrier in the U.S., the need to settle for a fragmented and inferior iPhone approximation ceases to exist:
• 34% of non-AT&T smartphone buyers would have bought iPhone if their carrier offered it – November 19, 2010
• Survey suggests third of Android owners really want an Apple iPhone – November 15, 2010
• comScore: Android taking smartphone market share from everyone except Apple – November 04, 2010
• Google’s Android nightmare: More than half of all Verizon subscribers want an Apple iPhone – August 16, 2010
• Survey shows significant number of Verizon customers covet Apple iPhones – May 24, 2010
• Survey: Verizon customers suffer from iPhone jealousy – May 10, 2010
• ChangeWave: Majority of Verizon customers want iPhones – May 05, 2010