The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change the how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment.
The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them and found among the insights:
• Four percent of U.S. households now own tablet computers
• The iPad trumps the iPhone for “print” and video viewing
• A majority of iPad owners have already downloaded and paid for content
Download a summary of the findings or contact Nielsen for information about acquiring a full copy of Nielsen’s Connected Devices Playbook here.
MacDailyNews Take: 32% of iPad owners have never download an app? Wha?! iPad owners, if you’ve never downloaded an app, please go explore the iTunes App Store; you’re missing out on a whole world of things your iPad can do!
[Attribution: Fortune. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
That’s 32% of the members in a group of more than 5000 who own an iPad. Probably 32% of less than 1000. One wonders how accurately these numbers match the reality of all the millions of iPad owners. Any guess?
I don’t buy that at all… 1/3rd of iPad owners have never downloaded a single app? Not even a free one? I call shenanigans.
I don’t buy that at all… 1/3rd of iPad owners have never downloaded a single app? Not even a free one? I call shenanigans.
PS— How many PC owners plug in a new Dell and never add any applications? A bunch I will bet. The big problem with PCs is getting applications OFF new machines.
PS— How many PC owners plug in a new Dell and never add any applications? A bunch I will bet. The big problem with PCs is getting applications OFF new machines.
A lot of people like reading their email and surfing.
They might eventually get around to downloading an app – don’t worry too much about it!
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A lot of people like reading their email and surfing.
They might eventually get around to downloading an app – don’t worry too much about it!
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I’ve downloaded only a few iPhone and iPad apps. There are so many and I don’t want to load the devices up with a bunch of stuff I’ll never really use. My applications folder on the MBP is a testament to the wisdom of not doing that.
Some things I’d like to see Apple do for the iPad: include the same set of apps as come on the iPhone (clock, calculator etc.) Silly to have to find a substitute that only sort of works the same. Bluetooth printing. I have a perfectly fine Canon MP800 with Bluetooth module that I use with my MPB. Not inclined to buy a WiFi printer for the few pages I’ll want to print from the iPad.
I’ve downloaded only a few iPhone and iPad apps. There are so many and I don’t want to load the devices up with a bunch of stuff I’ll never really use. My applications folder on the MBP is a testament to the wisdom of not doing that.
Some things I’d like to see Apple do for the iPad: include the same set of apps as come on the iPhone (clock, calculator etc.) Silly to have to find a substitute that only sort of works the same. Bluetooth printing. I have a perfectly fine Canon MP800 with Bluetooth module that I use with my MPB. Not inclined to buy a WiFi printer for the few pages I’ll want to print from the iPad.
Still waiting for a front loading camera on the iPad
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Still waiting for a front loading camera on the iPad
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A complete and total fabrication. Someone is lying and it should be obvious! Anyone who has the foresight to own an iPad would of course download apps aplenty and to think otherwise is to be just plain silly. The truth will come out soon that this was just made up.
A complete and total fabrication. Someone is lying and it should be obvious! Anyone who has the foresight to own an iPad would of course download apps aplenty and to think otherwise is to be just plain silly. The truth will come out soon that this was just made up.
Sorry, front facing camera
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APPLE, you introduce face time, and expect me to buy hardware that doesn’t support this new fun technology!!!!
Sorry, front facing camera
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APPLE, you introduce face time, and expect me to buy hardware that doesn’t support this new fun technology!!!!
Oh, those thing you download are call apps. I guess I need to change my answer.
Oh, those thing you download are call apps. I guess I need to change my answer.
Numbers may or may not be accurate, but I think there are a lot of people who are happy just using it for email and surfing the web. Of course, they are not experiencing the complete iPad experience, but if they’re happy, who cares? It’s still an iPad sale.
Numbers may or may not be accurate, but I think there are a lot of people who are happy just using it for email and surfing the web. Of course, they are not experiencing the complete iPad experience, but if they’re happy, who cares? It’s still an iPad sale.
There is no way for Apple to stop computer neophytes from embracing the iPad, which is exactly what is happening. My guess is that many iPad owners have never owned a personal computer. And many more own one, but have never installed any third-party software on that machine either. When typical home users need a piece of software, they’re very likely to say, “But doesn’t that come with the computer?”
This does not change the fact that the iPad is also being employed by more knowledgeable users for a vast array of more serious uses.
There is no way for Apple to stop computer neophytes from embracing the iPad, which is exactly what is happening. My guess is that many iPad owners have never owned a personal computer. And many more own one, but have never installed any third-party software on that machine either. When typical home users need a piece of software, they’re very likely to say, “But doesn’t that come with the computer?”
This does not change the fact that the iPad is also being employed by more knowledgeable users for a vast array of more serious uses.
I’m surprised that the number is that high.
I suspect that a small portion of the “have never downloaded an app” crowd actually do have more than the standard apps + iBooks. Some probably fall into the “didn’t know I did it crowd that ABQ Peter suggests. Maybe they were given a pre-loaded iPad. I did this for my wife and would do it for my parents. My wife knows that I preloaded them – my parents don’t even know there is an app store. Maybe their iPad is managed by a more tech savvy relative/friend, who downloads apps for them.
Still, 25-30% of people are happy without apps. That’s a much larger percentage than I would have guessed. This may reflect the portion of iPad owners that are not tech savvy enough to know why they should or how to download apps, but are still at ease enough to use the iPad.
I’m surprised that the number is that high.
I suspect that a small portion of the “have never downloaded an app” crowd actually do have more than the standard apps + iBooks. Some probably fall into the “didn’t know I did it crowd that ABQ Peter suggests. Maybe they were given a pre-loaded iPad. I did this for my wife and would do it for my parents. My wife knows that I preloaded them – my parents don’t even know there is an app store. Maybe their iPad is managed by a more tech savvy relative/friend, who downloads apps for them.
Still, 25-30% of people are happy without apps. That’s a much larger percentage than I would have guessed. This may reflect the portion of iPad owners that are not tech savvy enough to know why they should or how to download apps, but are still at ease enough to use the iPad.
This says to me, it’s too hard to find the apps you’d want for most people. And I can totally relate to that.
This says to me, it’s too hard to find the apps you’d want for most people. And I can totally relate to that.