The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change the how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment.
The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them and found among the insights:
• Four percent of U.S. households now own tablet computers
• The iPad trumps the iPhone for “print” and video viewing
• A majority of iPad owners have already downloaded and paid for content
Download a summary of the findings or contact Nielsen for information about acquiring a full copy of Nielsen’s Connected Devices Playbook here.
MacDailyNews Take: 32% of iPad owners have never download an app? Wha?! iPad owners, if you’ve never downloaded an app, please go explore the iTunes App Store; you’re missing out on a whole world of things your iPad can do!
[Attribution: Fortune. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Are they serious?
Are they serious?
it is so easy i will bet some people have done it and don’t realize it; to the average person “downloading” involves a bunch of work and double clicking and deciding where it is supposed to go, etc.
it is so easy i will bet some people have done it and don’t realize it; to the average person “downloading” involves a bunch of work and double clicking and deciding where it is supposed to go, etc.
The apps are what makes the iDevices such Swiss Army Knife gadgets..
C’mon people, wake up to the new tools!
Your iDevice has more potential than you know..
The apps are what makes the iDevices such Swiss Army Knife gadgets..
C’mon people, wake up to the new tools!
Your iDevice has more potential than you know..
This has to be an error — something funky in the methodology. Perhaps the report included ereaders and not just iPad users?
This has to be an error — something funky in the methodology. Perhaps the report included ereaders and not just iPad users?
Whaddaya mean, my car has a radio???????? I can do more than just drive????? Talk about underuse………….
Whaddaya mean, my car has a radio???????? I can do more than just drive????? Talk about underuse………….
My boss got one strictly for the ebooks and though the iBook app and the Kindle app are downloads, he’s happy with that, email, youtube and the web in addition to his reading. Just saying older people may need some time to get comfortable with what they have before they start looking for more.
My boss got one strictly for the ebooks and though the iBook app and the Kindle app are downloads, he’s happy with that, email, youtube and the web in addition to his reading. Just saying older people may need some time to get comfortable with what they have before they start looking for more.
Then again, there’ll always be some who like how trendy a device is more than what it can do
Then again, there’ll always be some who like how trendy a device is more than what it can do
As Walmart starts selling iPads the number will me much higher
As Walmart starts selling iPads the number will me much higher
FYI your iPhone app pretty much sucks. Have you used it?
FYI your iPhone app pretty much sucks. Have you used it?
Ugh!!!
Walmart customers.
Ugh!!!
Walmart customers.
Well we know for sure they downloaded iBooks
They don’t realize that this is an App
Well we know for sure they downloaded iBooks
They don’t realize that this is an App
68% of iPad owners have already purchased and installed 3rd party Apps!
That sounds better.
68% of iPad owners have already purchased and installed 3rd party Apps!
That sounds better.
That’s 32% of the members in a group of more than 5000 who own an iPad. Probably 32% of less than 1000. One wonders how accurately these numbers match the reality of all the millions of iPad owners. Any guess?