“In the extremely high stakes competition in smart phone operating systems, Microsoft’s new Mobile OS appears to be a stone loser,” Greg Mills writes for Macsimum News. “This is for a number of indisputable reasons.”
“The expensive advertising program (rumored to be half a billion dollars) which will be launched soon, and the efforts of various hardware companies and cell phone carriers rallied to support Vista 7 are likely to be a doomed and completely wasted effort.,” Mills writes. “This will certainly end Microsoft’s presence in the mobile market, which includes both smart phones and slate computers.”
MacDailyNews Take: Or force them to buy RIM.
Mills writes, “Microsoft has failed to preform. Zune, Ken [sic], Vista and now Mobile Vista 7 have all failed to offer anything really new or compelling to excite consumers or investors in Microsoft products or stock. The issue is not as much what the new platform amounts to, but the poor timing and lack of compelling new features.”
“Had this new platform been launched shortly after iPhone took off, it would be different,” Mills writes. “Had this mobile OS been launched about the same time as Google’s Android OS, Vista 7 might have found a market. It is just too late for something that is not really compelling. Windows Mobile 6.5 is expected to remain the Microsoft platform for business smart phones while the new Vista 7 will be the consumer smartphone platform. Neither platform is compelling.”
Full article here.