Apple iPad adoption rate fastest ever, passing DVD player

“Apple’s iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research,” John Melloy reports for CNBC.

“This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product,” Melloy reports. “‘The iPad did not seem destined to be a runaway product success straight out of the box,’ said Colin McGranahan, retail analyst at Bernstein Research, in a note. ‘By any account, the iPad is a runaway success of unprecedented proportion.'”

MacDailyNews Take: At least one person most certainly did expect iPad to be a runaway success: MacDailyNews’ SteveJack. Read: Why I’ll be buying an Apple iPad – along with millions of others – January 27, 2010

Melloy reports, “At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arpan C” for the heads up.]

55 Comments

  1. I think it’s almost inevitable that we’ll see Retina Display and Facetime on the iPad 2, not to mention even slimmer and lighter. Maybe also increased storage?

    Soon as that bad boy comes out, I’m pouncing.

  2. I think it’s almost inevitable that we’ll see Retina Display and Facetime on the iPad 2, not to mention even slimmer and lighter. Maybe also increased storage?

    Soon as that bad boy comes out, I’m pouncing.

  3. @JakeB

    Hit the nail on the head. Apple always has a major upgrade in version 2 to drive momentum. I’m waiting for the 2nd gen also. How many of us do you think there are sitting around waiting for Apple to put out the more complete product?

  4. @JakeB

    Hit the nail on the head. Apple always has a major upgrade in version 2 to drive momentum. I’m waiting for the 2nd gen also. How many of us do you think there are sitting around waiting for Apple to put out the more complete product?

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