Apple iPad adoption rate fastest ever, passing DVD player

“Apple’s iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research,” John Melloy reports for CNBC.

“This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product,” Melloy reports. “‘The iPad did not seem destined to be a runaway product success straight out of the box,’ said Colin McGranahan, retail analyst at Bernstein Research, in a note. ‘By any account, the iPad is a runaway success of unprecedented proportion.'”

MacDailyNews Take: At least one person most certainly did expect iPad to be a runaway success: MacDailyNews’ SteveJack. Read: Why I’ll be buying an Apple iPad – along with millions of others – January 27, 2010

Melloy reports, “At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arpan C” for the heads up.]

55 Comments

  1. Childermass – good point about being older and finding the iPhone difficult to use. Except for the pharmaceutical companies, who is catering to the aging baby boomers? This device is absolutely poised to reach out to that generation. And it’s STILL the only device of its kind available. Apple is killin’.

  2. Childermass – good point about being older and finding the iPhone difficult to use. Except for the pharmaceutical companies, who is catering to the aging baby boomers? This device is absolutely poised to reach out to that generation. And it’s STILL the only device of its kind available. Apple is killin’.

  3. @ Childermass,

    “Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.”

    Would you please explain the reason for the difficulty. Is it a visual thing? I’m about to buy iPhones for my wife and myself and would appreciate some details.

  4. @ Childermass,

    “Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.”

    Would you please explain the reason for the difficulty. Is it a visual thing? I’m about to buy iPhones for my wife and myself and would appreciate some details.

  5. @Aging Boomer

    Poor eye sight, limited eye to finger coordination and dexterity, larger physical device for easy handling, etc..
    Not saying all baby boomers suffer from these these, just a few thoughts off the top of my head as to why an iPad would be more appealing then an iPhone/iPod Touch.

  6. @Aging Boomer

    Poor eye sight, limited eye to finger coordination and dexterity, larger physical device for easy handling, etc..
    Not saying all baby boomers suffer from these these, just a few thoughts off the top of my head as to why an iPad would be more appealing then an iPhone/iPod Touch.

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