Apple iPad adoption rate fastest ever, passing DVD player

“Apple’s iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research,” John Melloy reports for CNBC.

“This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product,” Melloy reports. “‘The iPad did not seem destined to be a runaway product success straight out of the box,’ said Colin McGranahan, retail analyst at Bernstein Research, in a note. ‘By any account, the iPad is a runaway success of unprecedented proportion.'”

MacDailyNews Take: At least one person most certainly did expect iPad to be a runaway success: MacDailyNews’ SteveJack. Read: Why I’ll be buying an Apple iPad – along with millions of others – January 27, 2010

Melloy reports, “At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arpan C” for the heads up.]

55 Comments

  1. Another boob that could not see the vision. Steve’s vision is clear while these guys/gals are just so blind to reality. Maybe, just maybe, they should get out od the office, away from IT, and stopping looking at those stats produced by technodrone in the same stuffy shop!

  2. Another boob that could not see the vision. Steve’s vision is clear while these guys/gals are just so blind to reality. Maybe, just maybe, they should get out od the office, away from IT, and stopping looking at those stats produced by technodrone in the same stuffy shop!

  3. I read Steve Jack’s piece, I agreed, and bought an iPad day one.

    Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.
    Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.
    Frequent fliers/commuters: Use it ALL THE TIME. Movies (the ones I like, not the airlines shite), TV shows, and books galore.
    iWork, etc.: Yes. Review, edit and comment on all the things I need for work.
    Readers: Yes. See above. And I buy even more books than I used to.
    Gamers: Yes. The iPad IS gaming hardware.
    Navigators: Yes. On our road trips, it is a map, route finder, hotel booker, and, with Wikihood, tour guide all-in-one. And the battery never runs out.
    Kids: Wish I had’ve had one when I had ’em.
    Students: Wish I had’ve had one when I was one.

  4. I read Steve Jack’s piece, I agreed, and bought an iPad day one.

    Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.
    Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.
    Frequent fliers/commuters: Use it ALL THE TIME. Movies (the ones I like, not the airlines shite), TV shows, and books galore.
    iWork, etc.: Yes. Review, edit and comment on all the things I need for work.
    Readers: Yes. See above. And I buy even more books than I used to.
    Gamers: Yes. The iPad IS gaming hardware.
    Navigators: Yes. On our road trips, it is a map, route finder, hotel booker, and, with Wikihood, tour guide all-in-one. And the battery never runs out.
    Kids: Wish I had’ve had one when I had ’em.
    Students: Wish I had’ve had one when I was one.

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