RUMOR: Apple soon to announce subscription plan for newspapers

Apple Online Store“Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profit as media companies struggle with declining print circulation and advertising revenue,” John Boudreau reports for The San Jose Mercury News.

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A”pple did not respond to a request for comment,” Boudreau reports. “But Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., said Apple probably will take a 30 percent cut of all subscriptions sold through the company’s online App Store, and as much as 40 percent of the advertising revenue from publications’ apps.”

“The Cupertino company has agreed to provide an opt-in function for subscribers to allow Apple to share with publishers their information, which includes vital data that news organizations use to attract advertisers, industry sources say,” Boudreau reports. “Publishers ‘want the data of their customers so they can integrate it into their circulation database so they know who their customers are,’ said Fidler, who works with many newspapers.”

Boudreau reports, “While a handful of national papers already offer app subscriptions to iPad users, major metropolitan papers across the country are getting ready to roll out their own publication apps and have been in discussions with Apple.”

Full article here.

26 Comments

  1. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  2. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  3. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  4. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  5. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  6. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  7. When it comes to selling print content Apple is getting it’s ass handed to it by Amazon. Kindle (device-not app) has offered newspapers and magazines for prices LOWER than print, AD FREE, sonic the launch of the first Kindle. The app model for overpriced magazines and newspapers loaded with ads is BS and does not work.

  8. For the last few months I’ve enjoyed using the “Newspapers” app to read newspapers from around the world. The only problem (not really even a problem) with that app is that the app links to just the digital versions of the individual newspapers. If Apple’s rumored foray into newspaper subscriptions includes the actual print newspaper then I may be very interested.

  9. About freakin time.

    Hmm… I can get he paper Wall St Journal delivery everyday to your house for $100 a year, this requires a printing press and a delivery service…

    Or I can pay $5/ week (or $260/year) to have the priveledge of getting a digital copy sent to my ipad.

    Digital version should be at most half of what the paper version costs, s if they go to a $0/yr WSJ I’m in..

    I wonder if the geniuses at the publications and apple are thinking Why isn’t anyone signing up t buy our inflated price digital newspapers??

  10. I’d be all on board with subscribing to newspapers through the iPad except for two things.

    1) most newspapers are already online for free

    2) most online newspapers websites look like complete sh*t. They need to tighten up the layout and get all the visual vomit off the page.

  11. Pricing is why I quickly pass by “newpaper and magazine” apps, not to mention and this is a biggie…

    CONTENT!

    Just as some here would say BS to a publication in the Rupert Murdoch Empire, others would say BS to the New York Times as a vaunted source of factual and accurate information… Same for AP!

    So going digital, you’ll still have the same divide. Just have to wonder if those that are profitable in print now will remain profitable in digital and those losing subscribers and ad revenue, NYT-cough, will continue to shrink and has to hold on to it’s legacy as a means of relevancy! Until, that is, the government has a bail out for them, so they can continue to write favorable stories versus non-favorable 2 to 1 (or more) for NYT’s “their guy”!

  12. Why do companies need to go through Apple to offer subscriptions? I never have figured that out. I have paid online subscriptions now and I just go to their web page and get it / read it. No need to go through Apple for that kind of subscription.

    What is the point of having to go through Apple anyway? Or at least what is the advantage?

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