“Microsoft has posted its first teaser video advertisement for the upcoming Windows Phone 7,” Josh Ong reports for AppleInsider. “The one-minute ad, posted on the official Windows Phone UK YouTube channel, was created for a Secret Cinema showing of ‘Lawrence of Arabia,’ and spoofs the iconic mirage scene from the film.”
Ong reports, “Microsoft is expected to spend over $500 million on marketing [Windows Phone 7] at launch.”
Full article here.
MacDailyNews Take: Way too little, way too late. Where’s cut, copy, and paste? Where’s the multitasking? Where’s the compass API? Where’s the VPN support? Where’s the unified inbox for email? Where’s the HTML5 support? What is this, 2007?
Android Microsoft. Never do with one button that which you can do with four three.™
Windows Phone 7 being successful will help Apple more than hurt it. Customers who buy iPhone will still buy an iPhone, just as they buy iPhone now with all the Android phone options out there. But even a somewhat successful Windows Phone 7 platform will give hardware makers who don’t develop their own OS a viable option other than Android. So any market share that Windows Phone 7 gains will mostly be at the expense of Android, because Android and Windows Phone 7 serve the same “customers” (mobile phone makers other than Apple, RIM, and Nokia).
So I personally look forward to Windows Phone 7 being released, and hope it’s not a complete Kin-like disaster for Microsoft.
@ken1w I follow a lot of forums and tech information, and I can tell you that I’ve read of people who have actually switched from iPhone to Android, especially with the newer and more powerful devices out there. I’m not a fanboy of any particular technology, although I do lean towards the Apple side since I think they make quality devices overall. Every technology vendor loses customers, for whatever reason.
An amorphous, looming dark force comes at us out of the Islamic deserts of the Middle East, proclaiming a revolution. Who thought this was a good idea? How many customers can enthusiasticallyindentify with this? Apple ads may be innovative and clever, but they usually employ fundamental advertising elements: product as hero, unique selling proposition, product demonstration, consumer benefit, and positive reinforcement of target market lifestyles. Once again, Microsoft blows it.
This is a bad idea. Islamic revolution? Who approves of this junk?
The way to tease a Windows 7 phone is to call it – preferably while on the playground, – a Zune phone.
@ EVO_FTW
As I said in my post, most customers who buy iPhones despite the fact that there are dozens of Android choices are not going to buy a Windows Phone 7 phone. There is basically only one iPhone at any given time (two if you count the $99 “last year’s” model) and Apple is selling them as fast as they are produced.
In stark contrast, there are many Android phones from many manufacturers at any given time. Windows Phone 7 will give those other phone manufacturers (who are not RIM or Nokia) another viable option for OS – it better be at least “viable.” So there will be even more non-iPhone choices (and confusion) out there.
That’s my point. An iPhone is an iPhone and you know what you’re getting. I’m not saying iPhone users never switch to Android. I’m saying more current and potential Android users are likely to give Windows Phone 7 a shot. And that will only help Apple. (So I hope Windows Phone 7 is not a total disaster, like Kin.)
So I browse over to the win7phone site. Xbox live games coming to the platform… ok so they are appealing to their installed base, 12-24 year olds who sit in basements all summer long playing Halo. Great. What is the first “video game title” they are rolling out: Bejeweled! Unbelievable. This is what they are leading with ?!?! a browser/PalmPilot app from 2004! (and I do mean leading.)
Not only has the ship left port with MS standing on the dock, the Twinkies in Ballmers’s luggage have coded out. (yes, they do not last forever)
@ken1w Reread your post I commented on. You did not say “most” customers who buy the iPhone but rather “Customers who buy iPhone will still buy an iPhone, just as they buy iPhone now with all the Android phone options out there”. The last being a direct cut-and-paste from your post, is what I had issue with. I’m not trying to be nit-picky, but I’m not a fan of extremists on side side of the tech aisle, and comments like that, whether intentional or unintentional, further damage the image of people who enjoy Apple products. I enjoy my Apple products, but I still believe Apple has lots of room to improve, as does Google, Microsoft, Dell, HP, Sony, Nintendo…..
We needs the success of Windows phone to counter Android… Ahem… Google Linux.
I think that we need the success of Windows phone to counter Android. Ahem… Google Linux.
@ EVO_FTW
It still does not change the point of my original and subsequent post. The introduction of Windows Phone 7 into the mobile phone market will help Apple more than hurt Apple. Customers who give Windows Phone 7 a shot are much more likely to be current and potential Android users, not iPhone users.
Windows Phone 7 — the Jihadists’ choice in smartphones…
Actually this phone multitasks as well as iOS 4. It’s not ‘true’ multitasking rather it preserves background services of open but sidlined apps in memory. As for copy, paste.. I’ll give that about four months to make it’s debut. I think it will be a modest success for Microsoft but it will eat into RIMs dominance of the enterprise sector.