“Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co.,” David Goldman reports for CNNMoney.
“So it might surprise some people that Google and Apple are making a sizeable bet on mobile advertising,” Goldman reports. “In January, Apple bought mobile advertising company Quattro Wireless for $275 million. In May, Google completed its purchase of Quattro rival AdMob for $750 million.”
Goldman reports, “Apple’s new iAd platform also takes advantage of the iPhone’s form factor, creating highly stylized and interactive ads in applications. IAd allows users to save coupons or bar codes for scanning at retailers, for example… Google has the benefit of tying mobile into its existing ad formats, while Apple gives advertisers the ability to produce captivating ads on the most popular smartphone on the market. It’s a battle of mass versus class that has no clear winner yet, but the impact is already being felt in the tiny but burgeoning market.”
Full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]