Apple and Google prepare for mobile ad war

Apple Online Store“Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co.,” David Goldman reports for CNNMoney.

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“So it might surprise some people that Google and Apple are making a sizeable bet on mobile advertising,” Goldman reports. “In January, Apple bought mobile advertising company Quattro Wireless for $275 million. In May, Google completed its purchase of Quattro rival AdMob for $750 million.”

Goldman reports, “Apple’s new iAd platform also takes advantage of the iPhone’s form factor, creating highly stylized and interactive ads in applications. IAd allows users to save coupons or bar codes for scanning at retailers, for example… Google has the benefit of tying mobile into its existing ad formats, while Apple gives advertisers the ability to produce captivating ads on the most popular smartphone on the market. It’s a battle of mass versus class that has no clear winner yet, but the impact is already being felt in the tiny but burgeoning market.”

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

6 Comments

  1. Apple does not prepare for war. They build a bigger, better cannon, load it with bigger, better munitions, they aim accurately…then they fire. Anyone who did not build a better cannon, with better munitions, gets flattened. Then they whine about how unfair Apple is, and they whine about how we need to investigate Apple and pass an anti-Apple laws to make things even, and they start chanting “Wait till next time, (when we use the courts to tie Apple’s hands so we can better compete)”. No battle plan survives an encounter with the enemy unchanged. But it sure helps to have a better battle plan, especially one that is secret.

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