Apple today unveiled a new 27-inch LED Cinema Display with 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Featuring a built-in iSight video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector, the new LED Cinema Display is an ideal companion for the MacBook family or a Mac desktop, and is available for US$999.
“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, in the press release. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”
The new, larger 27-inch LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. The LED Cinema Display has vivid colors and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.
Designed as a companion for any Mac notebook or desktop, the 27-inch display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone® or iPod® even when they take their MacBook with them.
The new LED Cinema Display now includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the LED Cinema Display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status. The new display contains no brominated flame retardants and all cables and components are PVC-free.
Pricing & Availability
The new LED Cinema Display will be available in September through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999. The LED Cinema Display requires a Mac with Mini DisplayPort.
Source: Apple Inc.
@Karlv
Karl you’ve had your very own YouTube channel for months now! You wouldn’t deny millions of users the freedom to watch Karl24/7 TV, would you?
Please pull the tape off, k?
@Ampar
A new USS Merrimack is also long overdue.
The only Monitor left in Apple’s fleet is no such threat,
is highly recyclable and won’t be lost at sea.
Unlike Dell, who wrote the book on Voyage to the Bottom of the Sea,
Apple’s monitor is one-of-a-kind and won’t soon find itself in ordinary.
Your reference and humour wasn’t lost on me,
Only now can I take the time to acknowledge your saucy repartee.
Should we pass this way again,
You’ll know by my forty guns and ironclad skin.
cheers!
When do we see a 30″ non Glare option?
Well done, G4Dualie! Cheers!
@Breeze — When do we see a 30″ non Glare option?
We won’t. Apple has eliminated both the 24 and 30 inch monitors from their lineup.
IMO, the 23-inch monitor was the last professional-grade monitor made by Apple and clearly, its 24-inch replacement was an obvious departure from the quality and features professionals have come to expect from Apple. Stripping the FW-400, DVI, and matte-finish signaled Apple’s departure from the competition for prosumer dollars.
I believe Apple was refocusing its effort to widen the appeal of their external monitors to include those who were looking for a cinema-like experience for movies and gaming. A sentiment which dove-tails nicely with their decision to appeal to the much broader consumer audience.
No one can argue Apple wasn’t committed to providing professionals, including researchers, scientists, designers, publishers, and commercial printers, who care about color and image details, high-quality monitors and professional-grade color reproduction. But that attitude changed for a couple of reasons.
Apple’s professional-grade monitors were becoming an untenable product whose value had finally crossed the boundaries of diminished returns. Sales had fallen well short of the cost to produce and recover them, I’m sure.
The following statement is now included on all Cinema Display advertising:
LED Cinema Display is designed with the following features to reduce environmental impact:
• Mercury-free LED backlit display
• Arsenic-free display glass
• Brominated flame retardant–free
• PVC-free internal cables
• Highly recyclable aluminum and glass enclosure
I believe <strike>Apple</strike> Steve Jobs weighed the merits and faults of producing and selling monitors with a matte finish and decided the recovery costs exceeded their production value.
Couple that with the fact that there are manufacturers, who’s livelihoods depends on the development of professional-grade color monitors, are getting the lion’s share of profits anyway, Apple probably realized they don’t have to compete for that narrow market segment anymore.
That and the fact that Steve Jobs made a very public commitment to actually abide by the tenets of going Green, instead of paying lip service to the environmental watchdogs, who can and do publicly embarrass any hypocritical company who pretends to care about environmental issues.
G4Dualie:
You’re right, but one of the Mac’s strengths are it’s graphics applications, most all graphic professionals use Macs exclusively and without a non glare option they can’t work. Remember that it took a lot of persistence to get the 15″ MBP to offer a non glare option, but it happened because it mattered.
There may be a way to make this a high end option that fits with the bigger picture and if all the graphics, photographers, architects, graphic designers and art department pros, get together and make a good case, it’s not that small a matter despite the numbers.
It would behoove Apple to keep a presence, there. Maybe they won’t but that would suck.
for sale, Apple 3.06GHz Intel Core 2 Duo $270.
http://store.apple.com/us/product/FB952?mco=MTM3NDgzMzI
US$999 ?? for just the 27-inch Display, i don’t think so!
for $270 more you get the whole Mac computer with a 27 inch display that can be used as a standalone external monitor. so… W.T.F.?
is it worth the money?
oh, I forgot, comes with free Magic Mouse and Apple Wireless Keyboard = $69 + $69 = $138
so basically you get the computer for $270 – $138 = $132.
magic word = rather.
i would rather have an iMac.
but it happened because it mattered
Sure. But using a Mac Pro in a controlled environment coupled to an Apple monitor just doesn’t matter anymore. MacBooks are another matter altogether and Apple clearly knows who their target market is, especially where top-of-the-line MacBooks are concerned.
I agree with you in part, Breeze, but the Mac strengths are no longer exclusive to the Mac platform and Adobe made that very clear when they introduced the world’s first 64-bit creative suite, for the Windows platform. What a slap in the face, that was.
Times have changed and so have we. I can recall when Mac users were respected for their choice of tools, ridiculed but respected, however, ever since Adobe expanded their offerings to include the Windows platform, anyone with a 400 dollar Dell and a pirated copy of PS is now calling themselves a graphic artist.
If I were still in the business now, as then, I would have a Mac tower connected to a third-party monitor, not because they were cheaper, or the color fidelity was any truer, but because they were far more flexible and versatile.
These days there are far too many options in monitors out there for professionals to be concerned over whether or not Apple will resurrect the professional-grade monitor, or as has been their inclination at times, to withdraw features without notice.
These days Madison Avenue is content with iMacs, not Mac Pros, and it’s far easier to lift the glass from the frame and have it coated professionally, for the price of lunch, without voiding your warranty.
Apple hasn’t had a presence in the monitor market for years, that’s why I have trouble understanding the hostility directed at them by Twenty Benson because yesterday’s introduction of the new 27-inch monitor lacked a matte finish.
Apple hasn’t made a matte-finished monitor for what, five-years now?
G4Dualie:
Yeah, was just about yo say- 27″ iMac should definitely have a non glare option.
Were down the dumbing down of quality standards again, but you know, a larger non glare cinema display would shine in the living room home theatre scheme of an Apple TV the next generation too…
I
The squeaky wheel gets the
G4Dualie
My hostility is because many graphics professionals are perfectly well catered for with a well-speced mid-range box and a pro-monitor. Having bought into the Mac platform over many years of support (paying a very substantial investment), Apple now deny graphics professionals that most basic choice of computer. Graphics professionals are now forced by Apple to either buy a tiny under-powered Mini Mac (+ pro monitor) or a huge, expensive, over-powered Mac Pro (+ a pro monitor). If Apple no longer want to sell pro monitors to graphics professionals (or anyone for whom quality is important), the least the company could do is sell a well-speced headless mid-range (mid-size) box to that large group of loyal users.
I soldiered on for years with my old iMac G5 waiting for Apple to do this and the company refuses to. In the end I bought myself a very nice pro matte monitor from another company and built myself a very useful mid-range box which I’ve hacked to run my very favourite OS. Not my first choice but, as Apple refuses to continue meeting my realistic needs as a customer, the solution works like a dream and has saved me a small fortune to boot!
@TB
Your lips to god’s ears…
Why keep insist with these glossy screens? Does it look fresh and flashy? Yes, I think it does. However it totally fucks up your viewing experience (if your not interested of using it as a rear-view mirror).
I’m really interested in this screen, but if no anti-glare option – no sale to me either…
…and to fiddle with some sort of anti-glare film feels pathetic to me.
glossy is evil, when will the public realize it is hurting their eyes? I would think apple would rather make the professionals happy and the regular uses on their computers longer per session, before having to turn it off from glare burn out.
where is the matt option???? why i want matt? i want matt display cos i dont want to see my self in the display all the time !! lool so stupid anw i will wait for 1-2 months otherwise i buy the 5 year warranty EIZO !
wow, you people get so heated!
Shouting down dissent – nasty stuff. How about we share our experience and knowledge for the greater good?
I’m a professional graphic designer/photographer.
I’ve been using and managing studios full of macs for 25 years. I have had dozens of them in my studios. I even have seven macs at home hooked up to a variety of displays, from 24″ dells to 30″acds.
Overall, the mac screens work better – more accurate, reliable and consistent – and matte is infinitely better. Staring at my own tired old face over my work is quite distracting.
Everyone is entitled to an opinion, but all opinions are NOT created equal.
G4dually – you’re a wanker.
No matte screen means I don’t buy Apple monitor.
I really wish Apple would remember there are design professionals who give a shit and will go and buy an NEC monitor or what not. on my way…