“Jobs got a lot of heat about his response,” Adams writes. “Where was the apology? Where was the part where he acknowledged that the buck stops with him, and that Apple made a big mistake that never should have happened? That’s public relations 101, right?”
“I’m a student of how language influences people. Apple’s response to the iPhone 4 problem didn’t follow the public relations playbook because Jobs decided to rewrite the playbook,” Adams writes. “(I pause now to insert the necessary phrase Magnificent Bastard.) If you want to know what genius looks like, study Jobs’ words: ‘We’re not perfect. Phones are not perfect. We all know that. But we want to make our users happy.'”
“Jobs changed the entire argument with nineteen words. He was brief. He spoke indisputable truth. And later in his press conference, he offered clear fixes,” Adams writes. “Did it work? Check out the media response. There’s lots of talk about whether other smartphones are perfect or not. There’s lots of talk about whether Jobs’ response was the right one. But the central question that was in everyone’s head before the press conference – ‘Is the iPhone 4 a dud’ – has, well, evaporated.”
Full article – highly recommended – here.
MacDailyNews Take: As we wrote earlier today: “Apple has now successfully changed the conversation… Better start looking for another FUD talking point, iPhone roadkill, present and future.”
[Thanks to MacDailyNews Reader “_phil_i_am_” for the heads up.]
Apple refuses to play ball and operate like a normal, mediocre, poorly-run corporation like those crying about this non-issue do, and it absolutely PISSES THEM OFF that they don’t “fall in line”. That is why this has been blown up into such a pathetic, whiny, jealousy-ridden hysteria. But, once again, Steve says just a few words, and destroys the lame argument utterly and completely.
Face it, RIM, et. al… you suck. You’re a bunch of half-assed, non-innovating, typically-run operations with not ONE original idea in your collective heads, and this so-called misfit company; one that has NEVER gotten any due credit since the 1990s debacle of hiring the type of CEOs that run YOUR companies. Apple has come back with a Chuck Norris-type vengeance, and has roundhouse-kicked your lame asses into the dirt, AND proved you ALL wrong. Too bad, so sad. Dirty pool is all that is left for you to use.
The corporate, muckraking media can suck it too; the whole pack of scumbags running that scam, a scam that the scared little ignorant wastes of flesh that pollute the world buy into, can slide under a gas truck.
@StillAnIssue
Steve Jobs specifically mentioned the proximity sensor problems last Friday, and said they would be addressed in a future software update!
That was actually a really interesting article; Adams goes into depth about the actual underlying strategy (Adams calls this the ‘High Ground Maneuver’) used by Apple in handling the situation, it’s quite brilliant. Steve Jobs really is a gifted individual in many respects…
As much as I love Apple products I sometimes wonder whether our world would have been better off if Jobs had got into politics instead…
I am sick of republican americans posting here. I really am.
You are being the most hypocritical baboons I’ve ever seen posting here on MDN.
You whine and whine and whine about Obama…. But surprisingly ignore the 8 years of Bush presidency that threw you all on this mud pit OR that McCain WOULDN’T HAVE DONE ANYTHING DIFFERENT AT ALL..
Obama is no perfect president. Everyone is aware of that. There is much lacking, BUT he has done way more in two years than Bush did in eight.
And really? EIGHT years? You guys must be some sick blind morons to have re-elected him after a 4-year demonstration of his presidential prowess (or lack of thereof).
You love asking “How’s that change working for ya?”, but YOU are the pigs who asked for change but didn’t want to do any stinking reforms!
I mean c’mon! If you didn’t need to reform anything, for f*ck’s sake, YOU WOULDN’T BE IN THIS MESS.
You are no better than the Gizmodos that promoted this iPhone Antenna issue. You just love pointing fingers when you lose to someone, and it doesn’t matter whatever you are right in doing so.
From a Brazilian who is already tired of our own Bush, Luíz Inácio “Lula” da Silva, the illiterate moron (seriously, he was illiterate at the beginning of his campaign) who managed to stay eight years in power by stealing all of his predecessor’s achievements to himself and buying votes from poor people with “Bolsa Família”.
And you know what? HE, unlike Obama, is an actual commie.
This antena-gate at the end helped to dismiss all that FLASH scandal and keep the demand of the iphone 4 at a not so high demand while apple ramps up production…. so it wan´t that bad.
Scott Adams said it perfectly.
The End.