Apple’s ongoing Siri and AI struggles ripple into hardware launch delays

Apple CEO Tim Cook
Apple CEO Tim Cook

LLM Siri is Apple’s major, next-generation overhaul of Siri that shifts the assistant to a foundation built on large language models (LLMs), similar to the technology powering Grok, ChatGPT, Claude, Gemini, and other modern AI chatbots. Unfortunately, due to myopic “leadership,” Apple missed the Generative AI (GenAI) revolution and has been struggling to catch up every since. Apple’ future home automation and other products depend on a Siri that actually works, so the LLM Siri delays are causing rippling product delays.

Mark Gurman for Bloomberg News:

For more than a year, Apple has been trying to break into the smart home market and create its next big moneymaker. But repeatedly now, the company has struggled to do so because of its shortcomings in AI.

Apple has built an impressive new smart home device dubbed J490 that is still under wraps. As I’ve reported a number of times, it looks like a square 7-inch iPad that can be affixed to a half-dome-shaped speaker or onto a wall. It features a watchOS-like interface with apps, but the highlight is a personalized Siri experience. The idea is to have the device recognize your face when you walk up to it and then show personalized content. It was originally planned for release in March 2025 but was delayed when the new Siri overhaul slipped last year.

Apple then aimed to bring the device to market this month, when the personalized version of Siri was supposed to launch as part of iOS 26.4. Unfortunately, the new Siri is now running behind again and probably isn’t launching until closer to the end of the year. With the latest delay, the new hardware is getting postponed again.

The current plan is for a September debut, but given the ongoing struggles in AI, should anyone be completely confident it will arrive in six months? Probably not.


MacDailyNews Take: Going from the visionary Steve Jobs to Tim Cook was, for stability, smart for the first five years or so. But, having glorified operations manager Cook sit there iterating Job’s products for fifteen years? Well, the chickens have been roosting at Apple Park for quite some time now.



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6 Comments

  1. Tim please resign your failings are multiplying let some one take over who

    1 understand the technology
    2 has a completely different attitude and vision to you
    3 who is young and ambitious and wants to grow a tech company and has no ambitions as a movie producer

    Step aside

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    1. I completely disagree with the part of #3 that is “who is young and ambitious”.

      I don’t care if the visionary is 30 or 80 or anywhere in between. Finding that visionary, or at least someone who can see the future when it is shown to them, is much, much more critical than the person’s age.

      I don’t mind that Apple really expanded into non hardware items. As far back as the original Mac everyone knew that the hardware was a necessary component to sell the software. It’s just that the Apple software came “free” with the hardware. (Some of you may remember going with a stack of floppies in hand into a store that sold Macs and downloading the latest Mac system files and associated applications onto those floppies then taking those floppies home or to the office to update your Mac. This was “standard procedure” for many Mac owners.)

      I do mind that Apple is slowly abandoning some Macs and significant parts of the Mac ecosystem. Where’s the WiFi 7 variant of the AirPort? I know people that would not have any Apple equipment even if their life depended upon it — except for that ancient AirPort and AirPort express. They wouldn’t replace those even if the rest of their installation was Windows/Linux until they absolutely had to do so. Why? Because they were effectively bullet proof and never glitched. Those AirPorts were the epitome of, “It just works.”

      The same goes for so many other things in the Mac ecosystem such as the long dead Mac Server OS with built into the OS server functions (not bolt on crap like you can force to sort of exist today).

      Then take the example of the 2019 Mac Pro. It was supposed to be a truly flagship machine. However, it went well beyond what almost anyone would ever want or need. Who ever needed a fully maxed out Mac at well over $50,000? So move to a Mac “Pro” that is hobbled by “unified RAM” and no easy way to add in high end graphics cards.

      The list could go on and on.

  2. As I stated, it was never 50 years of ‘Thinking Different’. It was only 35. Jobs died in 2011, and with him, ‘Thinking Different’.

    The company needs to pack up 2 things. Ted Apple goes to find a job at Walmart, and load of the _ucking altar to pride garbage in the courtyard AND TAKE IT TO THE LOCAL DUMP!

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  3. I can fix Apple!
    In 1 year!
    It is time for Tim Cook to GO!
    If you own Apple shares, next round of votes for the board, vote ALL of them OUT!
    ALL of them!
    The focus is on colors, decorations, styles and NOT substance, growth, innovation and marketing. It’s beyond embarrassing to watch Apple sit on the sidelines, watching other grow in numerous fields, when Apple has more money than any of them, to hire the talent to create the same ecosystem, and better, as Apple has deeper pockets. THAT is a better investment of time and money. Even a possible acquisition; but Tim’s history of that has been a failing F. (See beats deal).
    Tim, ride into the sunset and let someone else run the company more aggressively and efficiently. Otherwise, you will go down as the biggest failing CEO in American history.

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    1. One doesn’t disagree with the desire for Apple to excel in all things but the vocal disgruntled folks here need to understand that this is the flavor of capitalism the USA has created. After the founding generation and maybe the next one after that is retired, all successful companies trade their customer focus for profit. The professional management is always going to stuff their own pockets, buy political favors, and outsource production and maybe innovation as well. The US market doesn’t reward large corporations taking risks. Products aren’t going to be any better than necessary to maximize profit. Small companies take the risks and big companies poach what they want. Big companies want your money, not a portfolio of perfect products sold at reasonable prices.

      You have a choice. Change the system, or change your blind loyalty away from a company that doesn’t do (if it ever actually did?) what you demand. Apple has always offered some dud products. Apple has always overpriced its products. Apple has never let the end user have real control. It’s ridiculous to expect Siri or whatever to be perfect and free with the purchase of any Apple hardware. You should be glad Siri isn’t already a $20/month subscription with an annoying data-stealing, user-tracking, ad-pushing tier. All the leading AI firms are plotting that. Media distribution already locked in the forever-rental model. SAAS is being pushed hard too. Slow Apple hasn’t actually done that everywhere yet. Be glad for that.

      Asking for Timmy’s head is about as effective as banging your head against the wall. You can choose to do so but it’s tiring listening to the whine.

      No future CEO of a company the size of Apple would be doing the stuff that you guys seem to want. You can bet the next CEO will turn the screws harder on the sheep in the walled garden. Every other tech CEO has.

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