Apple has informed select media that the company will hold a press conference to discuss iPhone 4 on Friday, July 16 at 10am PDT in Cupertino.
MacDailyNews Take: Looks like Apple is finally going to grab the bull by the horns and take control of this issue.
As we wrote earlier today: “You either take control of an issue or you get run over by it. We wonder, who has the worst PR people, Tiger Woods or Apple?”
Hopefully, the answer this Friday will be a decisive “Tiger Woods.”
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It’s about time. The silence is hurting its reputation. Their PR team sucks. Even though they have said they are releasing a software update, the story has been picking up too much steam and it’s time to stop it before it truly becomes detrimental to sales. And while they’re at it, run more FaceTime commercials.
Not a good sign. In the world of PR, you bury bad news with a Friday announcement…
This had better be good. If it’s more arrogance from Steve Jobs, we will forever mark time in Apple’s history from July 16, 2010.
The recall is coming.
This should at least be announcing that the problems will be looked in depth by third parties, or a recall.
Even if the prior iPhones or other phones had the same problem, as MDN keeps hammering on, that view misses the point this time.
This time, right or wrong, affecting few or many, it’s gone “big time”. Apple must put this down NOW in a substantive way.
@ Deus Ex Technica
> Not a good sign. In the world of PR, you bury bad news with a Friday announcement…
If the intent was the “bury,” it would be after 1pm PDT so that the market is already closed, not a 10am right in the middle of the trading day.
It is probably timed for Friday, because they are planning to have the iOS 4 update ready to go at the same time.
There’s a difference between stepping and fetching for the techtard media and dealing with an issue in a strategic, organized manner.
Anyone who knows the company knows Apple doesn’t dance. Not for analysts, not for pundits, not for the media.
And LOL @ a recall. Get a grip *ahem*.
Recall???? Really? For 2.5 million iPhones? MOST of which are perfect.
If this were a real problem, there would be lines out the doors of all Apple stores. I don’t see any.
I’m sure we’ll get a $30 Apple Store credit, which I’ll use on a new iPhone 4 dock.
Ok, maybe a recall sounds far- fetched, but Apple from a PR stand point doesn’t have much wiggle room. Does anyone really believe Apple is going to call a press conference and only say that they only think all the of the complaining owners, bloggers and
tech mags are just full of crap?
We were in the process of field testing the new device, examining the reception of the new antenna configuration, when the prototype was stolen from one of our employees. This theft and the blog site scandal that followed seriously compromised our product. Therefore, we are going to recall all affected iPhone 4s at Gawker’s expense.
@TheMacAdvocate
I concur.
I hope it is an early earnings announcement.
Perfect timing three hours before close on expirations.
Personally, I think Apple shares their PR team w/ British Petroleum!
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The other strange thing is, Apple always has plenty of inventory when they launch a product… why is iPhone4 in such short supply & where is the white iPhone4?
Considering Apple’s job postings for experienced antenna engineers appeared before the Phone launch, did Apple know they had a problem and therefore did not build all of the inits they needed?
Just askin’….
I wish one journalist would ask when they are going to begin taking orders for White ones.
iPhone 4 is so far superior to our previous 2G and 3GS iPhones it’s not funny.
It’s time the “news” media moved on to some other idiotic “story” like the LeBron, Mel Gibson, etc.
It was said today on CNBC that the return rate was running at 4% for the iphone 4, which is lower than the return rate for the previous Iphone…If this was really a big problem like the media is making it out to be the return rate would be staggering…It’s a huge PR problem but little more…
Contrary to MDN, Apple has a very effective PR department. The issue is not Apple – it is how non-issues become stories conjured up, then exagerated, then repeated, by various entities intent on 1) extorting money from Apple via fabricated class action lawsuits and 2) hedge fund crooks trying to manipulate the stock price and 3) competitors trying to slow the runaway train that is Apple and 4) lazy and sleazy journalists who know Apple draws headlines and nobody will know later who repeated the lies. Even MDN participates. By the way as an iPhone 3GS user, I have a leather case to protect it. So does almost every iPhone owner I know
Wonder if any of the sites will give us a real time blog during the press conference?
@Deus Ex Technica,
Agreed. They need to do this tomorrow. ASAP, in other words.
@jaundiced
They’ll frame the issue by saying it’s the best phone Apple has ever made, which it is. They’ll make some comment about how many have been sold, perhaps how few of them have been returned. They may even extend the return period.
They’ll explain the “phony bars” algorithm and introduce iOS 4.1, available immediately.
/cue Dylan
What the Friday press conference really signals is that you trolls have just one more day to vomit your hate and FUD then it’s all over for you. I’ll be glad when you crawl back under your rock and join the other slugs.
I hope they don’t just say it’s no big deal and “f-you” basically. There is not a major issue here, but the bad press is killing Apple.
As I’ve said since the beginning – decreased signal/bars doesn’t matter; its dropped calls that matter, and the iPhone 4 is far better, with the same crappy carrier, than their previous phones.
@ Hugh Jass
Apple made as many iPhone 4s as they ever had for a product launch, but the hype behind it, the “hottness” of the new features, and the fact that AT&T;gave almost everyone upgrade eligibility (remember, they’ve never, or rarely, done that before) made for a HUGE amount of iPhone 4 buyers all at one time.
Previous iPhones had to be purchased as contracts ran out and became eligible for upgrade, so they couldn’t go out and buy it the first week it was released.
There’s nothing wrong with the hardware (at least not that a little coating or a case won’t fix), and there is not going to be a recall. All of these people sniffing for conspiracy theories need to remember last year, and the year before — iPhone launches are always surrounded with tons of hype, FUD, alleged “issues” and “crippling flaws”, even class action law suits. And what happens? 3 months later no one remembers. And the iPhone is the #1 selling phone on the planet. End of story.
Good for Apple on the PR meeting — I wish them luck. Friday morning won’t be fun, but it’s something they need to do, and I look forward to hearing their response to all of this insane bickering.
A site might give us a real time blog. But if their holding their iPhones the wrong way, it won’t post
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I’ve been waiting for someone to post that comment.
“we only had one iPhone 4 to field test outside our labs, and Gawker ‘stole’ it before it was done testing.”
– Steve