“It’s been a wild ride for Apple and Consumer Reports, and nobody came out of it looking good,” Philip Elmer-DeWitt writes for Fortune. “It started Monday morning, when the magazine’s staff — catching up to a two-week old story — announced on its website that it couldn’t recommend the iPhone 4 unless Apple did something about the phone’s reception issues.”
“The report, published on consumerreports.org with an accompanying video, set off a feeding frenzy in the tech press, always happy to knock Apple down a peg. ‘Consumer Reports flunks iPhone 4,’ was the headline on the U.K.’s V3. ‘Time for an iPhone Recall?’ asked CNET,” Elmer-DeWitt writes. “But as some reporters remembered, CR‘s staff had been impressed with the phone — and dismissed the antenna issues — 10 days earlier. And as All Things D reported Monday afternoon, the same phone just got the equivalent of a Consumer Reports rave in its formal evaluation — 76 on a scale of 100, two points higher than the next runners up, the iPhone 3GS and the HTC Evo 4G.”
Elmer-DeWitt recounts the whole iPhone attenuation saga and then writes, “Given that the problem disappears the minute you install Apple’s $29 Bumper, the company may come to regret that it didn’t immediately offer them for free to any iPhone 4 owner who asked for one. But it’s not too late to do the right thing.”
Full article here.
MacDailyNews Take: Once again, as we’ve stated consistently: If iPhone 4 requires a case to operate properly (i.e. not drop calls when held a certain way), then Apple should provide a free case to every iPhone 4 owner. We are reserving further judgement until Apple releases their promised “free software update within a few weeks.”
As for Consumer Reports, please read: Electromagnetic engineer: Consumer Reports’ iPhone 4 study flawed – July 13, 2010