£99 iPhone 4 stunt backfires

Invisible Shield for Apple iPhone 4!“A publicity stunt that offered a new iPhone 4G for £99 has backfired spectacularly on a new UK shopping site, and risks increasing cynicism over a controversial corner of internet marketing,” Andrew Orlowski reports for The Register.

“Groupola is a UK clone of the US group-buying site Groupon, founded by MyVoucherCodes founder Mark Pearson. The idea is to drum up demand for special promotions – which are pulled if not enough punters sign up. Businesses have been keen to go along so far, seeing it as a low-cost way to attract new customers using special one-off offers,” Orlowski reports. “In this case, however, Groupola made some odd decisions.”

Orlowski reports, “Friday rolled round, and the Groupola website went offline – the company claims, because ‘5 million people’ attempted to login in the half hour before 9:30am. The claim was met with a few raised eyebrows. Now consumer site Bitter Wallet finds that the company’s employees have been posing as punters, in an attempt to mitigate the damage.”

Full article here.

25 Comments

  1. The UK is a twisted little island where ‘marketing’ means lying and there is an old lady calling herself the ‘Queen’ that everyone bows to.
    Madness.

  2. @aa Attendee
    “Plural of iPhone “4Gs” is “4G’s””

    Actually, I think that given your example, 4G’s would be a plural of 4G, not 4Gs. However, seeing as neither exists, the point is really rather mute, isn’t it?

  3. @ aa Attendee–

    Plural of iPhone “4Gs” is “4G’s”

    No, it isn’t. The appostrophe is used to indicate possession, or as an alternative to missing letters. The appostrophe is never used to indicate a plural.

    The whole thing is moot anyway, because there is no such thing as an “iPhone 4G,” singular, plural, or otherwise.

  4. @ But wait! There’s more!!!

    That’s not a coincidence. That’s how ads work.

    They scan articles and comments on web pages for keywords to place relevant advertising on the page.

  5. @ Botoncandy & TheConfuzed1,

    People misuse the apostrophe so much I don’t even bother giving the lecture, I just url them to angryflower. This was an especially egregious case, however, since the OP wasn’t just misusing the apostrophe; the OP’s intent was to correct others on their apostrophe use–incorrectly.

  6. I was one of the many who tried to get on the Groupola site at that time, only to fail miserably as their servers couldn’t work at all. As a Group Buying site, surely they should have the infrastructure to deal with big groups coming onto their site?

    Anyways, there’s so many other group buying sites out there… like Groupon, Keynoir, LivingSocial. But most of the daily deals are crap, and who can be bothered to receive loads of emails everyday from them. There’s a new website aimed to solve that, http://www.londondailydeals.co.uk that aggregates all the one-day deals in one place for easy reference, but it still doesn’t solve the problem that most of the deals are still really lousy.

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