Why we should be thanking Apple’s ‘unreasonable’ CEO Steve Jobs

Invisible Shield for Apple iPhone 4!“The human race wouldn’t be flying to outer space, creating wonderful art, and transplanting organs if not for the work of unreasonable people willing to push forward,” Michael Comeau writes for Minyanville.

“Critics have their place in the world, and I often act as one myself,” Comeau writes. “But for the life of me, I can’t understand how some people wake up in the morning and expect Apple to follow some arbitrary set of rules that would make the world a better place, if only that damn Jobs would listen to reason.”

“I do a lot of thinking about how Apple comes up with so much great stuff, and it goes way beyond the scope of design and engineering. It’s will. Apple is willing to go it’s own way, and that starts at the very top with Jobs,” Comeau writes. “The harsh reality is that most big companies offer ordinary products and services that aren’t any different from that of their competitors. So we should celebrate the CEOs that are willing to stand out and go after the completely ridiculous goal of changing the world — critics be damned.”

Comeau asks, “Do you remember Apple’s famous Think Different ad?”

Comeau writes, “You can roll your eyes all you want, but Steve Jobs is living that message right now. The moment he stops being unreasonable is the moment Apple ceases to be relevant… Remember one thing: If it weren’t for Apple, we’d all be stuck with lame computers and phones… Even if you don’t like Apple’s behavior, you’re benefiting from its innovations.”

Full article – highly recommended – here.

47 Comments

  1. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

    George Bernard Shaw, Man and Superman (1903) “Maxims for Revolutionists”

  2. I found Steve Jobs and told him to create Apple. I introduced him to Woz and later suggested UNIX for his Next computer. The guy is fine as long as you point him the right direction. You are all welcome. It has worked out well.

  3. @breeze are you stupid or what?

    @tz if you say so…I’d say he’s sees opportunity (money) and has the wherewithal to recognize how the devices/ideas the apple engineers design and make fit with this. He certainly drives people to excell and obviously gives them good directions. He reads the wind very well nowadays. He’s an excellent ceo, just as the coach/manager of a team should be. What he isn’t is an engineer or designer. It has always been well known his skills in these areas are quite mediocre. But then, as I said, he’s always been the dumbest guy in the room in that regard. He fits apple because apple has the culture of excellence imbued by woz (employee #1) from day #1, no doubt under his urging and cajoling.

  4. I don’t deify anyone. Hell, I don’t even deify a deity.

    Médecins Sans Frontières does something important for humanity. Steve Jobs makes consumer goods that we purchase, making a class of individuals wealthier. How that helps humanity is beyond the simple knowledge of MDN and Michael Comeau.

    When Jobs can cure his own cancer rather than gaming the system using his wealth to get a liver transplant, I’ll give him his due. Otherwise, WTF?

  5. @Brulek

    Yes, Woz may have been the genius who designed and built the Apple I and ][, but it was Jobs who had the foresight and vision to build a company around great engineering and design and bring computing power to ‘the rest of us’ with elegance and simplicity.

    BTW Steve was employee #0, although there is also a story about that…

  6. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  7. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  8. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  9. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  10. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  11. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  12. “……Where there’s a will, there’s a way……..”

    yeah, maybe…… but….

    where there’s a wilt…….
    there’s NO way !!! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  13. Show us the way, and we will follow. Thank God for a company that makes sense out of the non-sense that is the world of technology, and delivers to me a small thing that lets me take part in the Web in a way that I like and which is efficient and sensible. Buy AAPL you won’t regret it.

  14. Thank you

    Jef Raskin
    Bill Atkinson
    Burrell Smith
    Susan Kare
    George Crow
    Chris Espinosa
    Joanna Hoffman
    Bruce Horn
    Andy Hertzfeld
    Guy Kawasaki
    Daniel Kottke
    Jerry Manock

    and Douglas Adams

  15. I remember an interview with Steve Jobs an Bill Gates a few years ago when the interviewer asked Steve about the user experience of iTunes on a PC and he said (with Bill Gates sitting there) that, “It’s like giving a glass of ice water to somebody in hell.”

    Yesterday afternoon I worked on my wife’s Dell laptop, killing the user account, removing software and generally getting it ready for sale. This is a one year old laptop with pretty nice specs by the way. There was nothing unusual about this machine. It was stock except for Outlook and MS Office.

    The machine had not been run in several weeks so there were updates waiting and I needed to download some freeware from a well known safe site to help clean it up. After an hour and a half I was bleeping bonkers bouncing off the wall bats#%t crazy. At every turn there was a window from some bit of sludgeware wanting attention for an update, to buy the factory loaded trialware, etc. Just performing these simple operations was like visiting a carnival with barkers trying to divert my attention at every step while all the while looking out for pickpockets.

    I cannot understand how people tolerate the Windows experience. Thank you to MacDailyNews. I needed a safe place to rant.

  16. @ GaryKPDX

    You should have just erased the laptop’s drive (zeroing out data) and reinstalled from the original disc. Sell it that way and let the new owner deal with updates.

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