Apple working add additional support for Microsoft’s Bing in iPhone OS 4

“Apple is working with Microsoft to broaden the iPhone’s search and related web services from their current primary dependance upon Google to include additional support for Bing,” Daniel Eran Dilger reports for AppleInsider.

“According to a report by TechCrunch, Apple’s next revision of the iPhone OS won’t drop Google for Bing entirely, but will expand the number of search options iPhone users see, and apparently make those options more visible,” Dilger reports.

“Apple already provides an option to use Yahoo for web search in Safari, although that option is not obvious and requires visiting system settings to make the switch,” Dilger reports. “A parallel report by Kara Swisher in the Wall Street Journal ‘All Things Digital’ blog indicates Microsoft has been asking that Bing search be added to the iPhone’s search options for some time, and also wants to make the choice more visible to users.”

Dilger reports, “Microsoft has also been in talks with Apple to get its mapping services integrated into the iPhone. Individual iPhone apps have already made use of Microsoft’s mapping services, but Apple’s own Maps app on the iPhone and iPad is hardwired to Google’s mapping services. Last fall, Apple purchased Placebase, a mapping service designed to overlay demographic, economic and environmental data on top of maps. It has since been speculated that Apple planned to use the acquisition to either build an alternative mapping service for iPhone Maps, or more likely, add additional layers of features on top of the current Maps data to differentiate the iPhone from Google’s own map app for Android.”

Read much more in the full article here.

44 Comments

  1. “Bing is an MS propaganda tool, and MS uses it to censor media.”

    I recall an early version of Encarta omitting Apple and crediting MS with the personal computer revolution.

    Revisionism at its finest.

  2. I was looking at my house on Bing map. On my iPad I could tell the approximate date because we changed patio umbrellas two years age. Also one of our cars was in the driveway. On the iPad I saw the new one and the car, but on my iMac there was the older colored umbrella and of course no car. That seems very strange to me. Anyone have an explanation about that.

  3. MS started as a company writing software for the Mac, and now they will go back to focusing on software services and not the OS. Google wants to be the next MSft, but this week Apple showed the world it will surpass Msft, any Msft.

  4. The Bing sat view is very current. I see my son’s 1993 Lincoln Town Car in the driveway, right where it is currently parked. The Google sat view is about 10 to 12 years old.

  5. It’s not that bing will be the ONLY search option. I’m sure Apple is only adding support to the iPhone so that users may opt for their search rjhimenof choice b

  6. They’re just search engines, what’s the big deal, are people so pathetic they can’t just bookmark whatever search engine they want and use that? Every browser in the world supports every public search engine in the world.

    The fact that having your search engine (or anything else, for that matter) as the default makes it the most popular automatically indicates a sad state of affairs for humanity generally. Why are people such zombies?

    MW: death

  7. For those who don’t know:

    Months back, when Binky was in beta, a Microsoft employee setup a test website where you could do a search simultaneously on Google, Yahoo and Binky. Here were the ranked results in order of PREFERENCE, as indicated by each user after receiving the three search results:

    #1: GOOGLE

    #2: YAHOO!

    #3: BINKY

    IOW: Binky FAIL.

    Shortly thereafter Microsoft made a cross company deal with Yahoo to help them with marketing and search engine technology. Binky is Microsoft’s THIRD attempt at a search engine. Or is it their fourth? I lost track. Whatever.

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