Microsoft retail fiasco to remodel?  Apple files trademark for distinctive retail store layout

The new MacBook Yesterday, “SlashGear pointed to new US Patent & Trademark Office trademarks for Apple under applications 85036990 and 85036986 pertaining to an Apple Store design,” Jack Purcher reports for Patently Apple.

“These application numbers don’t yet officially appear in the USPTO database,” Purcher reports. “Apple has supposedly filed their trademarks for the Apple Store design under International Class 035 covering ‘Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto.'”

Purcher reports, “The filings present a mark that ‘consists of distinctive design and layout of a retail store.'”

Full article here.

MacDailyNews Take: Tears flow in Microsoft’s vaunted retail operation as chairs go flying overhead. Who will Microsoft copy now?

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]


  1. I said it before, I say it again: Microsoft in a brick’n’mortar retail store does not work since they do not have actual, physical products to sell. Software, as a product, does not need to be sold physically, and quite often ist not. And if physical, then usually as mail-order disks. One does not need a fancy, high-end mall store to sell software — just look at all those private developers who sell/distribute shareware as downloads. One also cannot present software products by themselves; Microsoft is forced to fill their stores with 3rd party hardware to show off their products.

    Apple does not have these problems — they sell actual, tangible, physical products, and software only as add-ons to these. Case in point: For their app store, they concentrate all their efforts on a virtual app store.

  2. I visited the Scottsdale MS store simply for the novelty. You can’t help but notice the similarities to Apple’s stores, except the quality of the furnishings…er…there isn’t any quality.

  3. Has anybody checked prices for a PC at one of the M$ stores and compared them to what it would cost someone at say, Best Buy? Are they about the same price-wise or can you get a better deal at Best Buy, another retail PC store, or online?

    Besides foot traffic, I would be curious if they actually SELL anything in those M$ stores. Why would a PC buyer purchase something there unless they could save some $$?

  4. @scottB

    WTF are you talking about?


    At the Apple store at Tice’s corner in NJ, there is a counter at the front of the store where you give them money, they give you change and a receipt. No it doesn’t have a 30 year old NCR machine siting there, but there is a cash drawer and a machine that “registers cash”. That is the function (whether tied into wireless handheld checkout devices or not, hence the reasonable description of the system as a “cash register”.

  5. Made the pilgrimage to one of Microsoft’s stores this past spring. IT WAS AWESOME! Zune Korner was way better than I could have imagined and the floor staff really knows their stuff around Microsoft Office—especially with some nifty tips and tricks for Powerpoint. Got sick on my Zune headphones during the long car ride and they replaced them for free. Nice.

    Why does MAC fear people copying them? Get some help. Building a wall of patents around yourself while Microsoft builds magnificent shrines for the multitudes of Windows faithful is silly.

    Your potential. Our passion.™

  6. RE: “Got sick on my Zune headphones during the long car ride..”

    More than five minutes with a Zune would make anyone sick. ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

  7. @ Britney’s Postpartum Sister™,

    If you had gone into the back room you might have caught Ballmer with his head buried in HIS barrel of Cheese Puffs; you could have asked him to share, but you may have gotten bit.

  8. @Zune Tang. Get some help, man. Microsoft is in court 24/7 concerning patents that they protect and lose on. When they lose, they appeal like whinners at every opportunity: Whaaaaaa.

    Did you actually say shrines? Hahahahahahahaha. Ya ya ya, the alter of uselessness I bow to thee mine lord Redmond. Tell us more about your freaky shrine, pleeeease! Thanks for that crazy image.

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