Microsoft retail fiasco to remodel?  Apple files trademark for distinctive retail store layout

The new MacBook Yesterday, “SlashGear pointed to new US Patent & Trademark Office trademarks for Apple under applications 85036990 and 85036986 pertaining to an Apple Store design,” Jack Purcher reports for Patently Apple.

“These application numbers don’t yet officially appear in the USPTO database,” Purcher reports. “Apple has supposedly filed their trademarks for the Apple Store design under International Class 035 covering ‘Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto.'”

Purcher reports, “The filings present a mark that ‘consists of distinctive design and layout of a retail store.'”

Full article here.

MacDailyNews Take: Tears flow in Microsoft’s vaunted retail operation as chairs go flying overhead. Who will Microsoft copy now?

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]


  1. While I am bothered by the lame attempts to copy Apple, I do think that trademarking “retail store layout” is a bit ridiculous and shows how stupid our patent and trademark system has become.

    Really, how unique is the store layout? They have display tables, shelves, and a cash register.

    What makes the Apple store work is that (1)they bought nice looking display tables, (2) they hire good people to work there, (3) the display units all work, and (4) most importantly, the products they are selling don’t suck.

    I’d like to know how you write that into a trademark application.

  2. I recently went to the Microsoft store in the Scottsdale mall. Identical look to an Apple store. Except there was no traffic. Just a lot of bored employees. They even put the surface at the front of the store. My wife was wandering why they would put two big ass tables at the front. She thought it was a waiting area.

  3. “MacDailyNews Take: Tears flow in Microsoft’s vaunted retail operation as chairs go flying overhead. Who will Microsoft copy now?”

    Radio Shack or Woolworths.

  4. @critic

    And you are a idiot if you truly belive Jobs made a fool if himself, did you read thr “true” transcript of the incident or the sewage gawrker had posted and removed key words.

    You are a perfect example of the part of society that can’t think for themselfs and then believe the first thing you read & see as truth without even confirming such.

    But we all are aware you have some ties to the gawker, and Trolling is your job, allot of us are aware Nick Denton has hired extra’s to post negitive garbage about Apple and anything that concerns them.

    Take that cool drink and pour it on your head, understand this negitive stand about Apple is backfiring.

    Have a nice day.

  5. @critic. The Apple store in my area doesn’t have a “cash register.” That in itself is unique. A Genius Bar, who else has one? No matter how you look at it, Apple stores are unique, simple and they just work. They’re also always crowded when neighboring stores are empty. Ya, Steve Jobs is a bit of a nut, but he’s our nut and it works for me.

  6. That post response to “critc” is to the Gawker Tate story priviously posted one story back.

    You have a teribile flaw in you iPad, iPhone app.
    If you click Comment in the upper right corner of any given story it will post in a previous storys comment page.

    I have seen many post during the past few days that have been in the incorect place, now it has happens with my post.

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