“Recently, though, I’ve talked to some mobile ad companies that are more hopeful,” Kafka reports. ” They think Apple will let them compete with its iAd platform in a fair fight.”
Kafka reports, “Maybe they’re saying that because they have to appear optimistic. Maybe they really believe it. But I think they’re wrong. I think Apple intends to own the ad market for its app ecosystem.”
Full article here.
MacDailyNews Take: Obviously, Apple wouldn’t enter, or create, a market that it didn’t intend to own.