Curated hypocrisy: How Google camouflages its attacks on Apple

invisibleSHIELD case for iPad“Last week, Forrester analyst Sarah Rotman Epps published Curated Computing: Designing For The Post-iPad Era where she observed: What’s revolutionary about the iPad is the experience that it delivers: The iPad is a new kind of PC that ushers in an era of Curated Computing. Not unexpectedly, this drew the attention of the anti-Apple echosystem that regards the Cupertino company as the evil incarnate who’s hellbent on destroying the ‘open web’ by curating its users’ experience on Apple devices,” Kontra writes for counternotions.

“Just as Adobe is desperately trying to yell at the world, ‘Don’t buy into Apple’s walled garden, get locked into our own proprietary Flash,’ so is Google trying to misdirect consumers’ attention from its own monopolistic sins to Apple’s mobile platform where 100 million users voted with their own money to enjoy 200,000 apps,” Kontra writes. “The evil man behind the curtain in this scenario is not Apple’s curation, it’s the frightening prospect of Google getting cut off from search and ad revenue derived from its naked domination of the search box on top of your web browser. That, unfortunately, doesn’t sound like an appealing public cry, hence the ‘Curated Computing’ misdirection whining.”

Full article – highly recommended – here.

[Thanks to MacDailyNews Reader “Gabriel B.” for the heads up.]


  1. Apple strike fear in all the major players.
    Microsoft just causes fear when you see an email arrive.

    Google, knows they have a limited amount of time before the inside spy feast on Apples future plan fades away. Now they have to come up with there own idea of what Apple will release. They fear this much more than Microsoft and the dark jester Steve Ballmer.

    Yup, Apple threw chum in the water with the iPhone, iPod, and iPad.

  2. ‘Not unexpectedly, this drew the attention of the anti-Apple echosystem that regards the Cupertino company as the evil incarnate.’

    ‘evil one, incarnate?

  3. OK, who else had to open Dictionary and look up “curated” just to get the meaning of this story? Anyone, anyone? Bueller?

    Yeah, like I’m the only one!

  4. Cascadians input squared. If Apple’s devices were the only way to connect to the internet, then I could see some valid concerns. But that seems highly unlikely to ever be the case. I suspect that there will always be a significant number of Apple haters in addition to the contrarians who steer their course away from whatever is popular. Apple is and will continue to be dominant in the mobile space in many respects, at least for the next five to ten years. But I do not foresee another Microsoft level of dominance in the tech sector. Apple alternatives will also inevitably improve over time, if for no other reason then by more intelligently following Apple’s lead to the extent possible.

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