Mac & Cheese: Kraft offers employees substantial stipend to buy computer of their choice

Apple Online Store“It started with the smartphones. Last year, Kraft Foods Inc. offered a stipend to employees who wanted to use their own iPhone, Android or BlackBerry and ditch their company-issued phone,” Alejandra Cancino reports for Chicago Breaking Business.

“That idea gave way to the creation of the ‘Bring Your Own Computer’ program, in which the company gives some employees a ‘substantial’ stipend to buy a computer of their choice, said Ana Paula Cruz, a Kraft spokeswoman,” Cancino reports. “In turn, employees will solve their own problems with help from blogs and discussion boards written by the company’s information systems department.”

MacDailyNews Note: Kraft Foods, Inc. is the world’s second largest food company, second only to Nestle, with approximately 97,000 employees worldwide.

Cancino reports, “Cruz said Kraft is giving employees a security software and rigorous guidelines to avoid problems. Though she hasn’t decided what computer she wants to buy, she said she got an iPhone last year with the company’s smartphone stipend.”

Full article here.

MacDailyNews Take: For employees who make the smart choice, support costs will plummet for Kraft:

IT survey finds Macs in the enterprise easier, cheaper to manage than Windows PCs – March 18, 2010
• Enterprise Desktop Alliance: Apple Macs cost a lot less than Windows PCs to manage – March 09, 2010
• Major companies who let employees choose Apple Macs discover cost savings – April 14, 2009
Mac vs. Windows in business case study: Macs have 1/3 fewer problems that are solved 30% faster – June 02, 2008

Dear Mr. Pigheaded MCSE IT Doofus,

Welcome to your worst nightmare.

Yes, your little luddite totalitarian fiefdoms are finally collapsing, company by company; large and small and in-between. The Dark Age of Personal Computing that you helped to usher in and fought to perpetuate for all of these years is blessedly drawing to a close.

Our advice: Stop making excuses, fighting change, and retarding your company’s progress while wasting its time and money. It’s time to either start learning something about Apple’s superior Macintosh platform or prepare for a career change.

Sincerely,

MacDailyNews

[Thanks to MacDailyNews Readers “WhitIV” for the heads up and “Dev” for the “MCSE” typo fix.]

29 Comments

  1. Deal killer in Citrix’s case:

    “Additionally, Citrix requires all users to have antivirus software installed on their devices — users can either buy their own AV solution or download McAfee for free from the Citrix BYOPC Web site, as it is the vendor with which Citrix has an enterprise agreement.”

    I don’t allow any McAfee products within 10 feet of any computer I own.

  2. @pint and a half

    On the contrary, Kraft have closed their own UK HQ in Cheltenham and moved their operation to Cadbury’s HQ in Uxbridge. The factory that was closed and relocated to Poland was a planned move instigated by the previous Cadbury board. Even without the Kraft takeover those jobs would have left the UK. Not quite the asset stripping you are painting the takeover as.

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