Apple continues to lock resellers out of iPad sales

invisibleSHIELD case for iPad“Apple’s iPad is available for pre-ordering [in the UK], but only via Apple’s own stores, not its retail partners,” John Oates reports for Channel Register. “Even Apple’s approved resellers are not allowed to take deposits or pre-orders from customers keen to try and lay hands on the genius-tablet.”

Oates reports, “We were contacted by irritated Apple dealers, and passed on their questions to Apple: is it likely there will be shortages at launch so you have been forced to restrict supply? Or does Apple believe it will sell enough directly through its own stores?”

“We asked an Apple spokeswoman for answers,” Oates reports. “She suggested we read the Apple press release which talks about ‘select Apple resellers.’ At the time of writing she has been unable to tell us who these resellers are in the UK.”

Full article here.

MacDailyNews Take: Pre-order at Apple Store online or swing around and try your luck at an Apple Retail Store like we’ve done in the U.S. Until supply catches up with demand, don’t look for iPads to be sold “everywhere.”

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

27 Comments

  1. I love having an Apple retail store in the city where my parents live. I can buy there and still get my education discount. Authorized resellers usually won’t do that.

    But when I bought my MacBook Pro 2 years ago, the Apple store didn’t have a single sleeve that actually fit it well. So I went to the long time mac dealer in town and found 3 different sleeves that fit my needs.

    Apple resellers are still a critical part of the supply foodchain. They should not be completely excluded from a new product launch, even if Apple makes more money selling it themselves.

  2. “I love having an Apple retail store in the city where my parents live. I can buy there and still get my education discount. Authorized resellers usually won’t do that.”

    Not ‘won’t do that’ but rather, ‘can’t do that’. Education price is about the dealer’s cost. Wouldn’t be in business long if they did that.

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