What Apple has that others lack

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question ‘Why?’ His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TED: Simon Sinek: How great leaders inspire action (18:05):

(Filmed Sept. 2009, Posted on TED.com May 2010)

Full article here.

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• Contact TED.com and ask them to offer embeddable HTML5 video: Contact TED.com.

[Thanks to MacDailyNews Reader “Jigar T.” for the heads up.]


  1. I just listened to the Simon Sinek, wow!
    Early adapter iAm ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> is Y iBelieve!!!!!!!!!
    ” The law of diffusion of Innovation ” chart shows the future of the AAPL stock!!!! in that at 14% more people will even buy more Apple products. Buy AAPL now as it has great growth potential and momentum. This company alone can make my retirement days very comfortable $$$$ wise ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. @ Ting

    If you’ve taken me seriously then you’ve missed the point. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. May 10, 10 – 03:46 amComment from: Samuel e.
    To repeat posting above:::

    Hmmm….so the video is in flash, which is posted right above a memo pushing it’s users to help kill flash…WHAT ARE YOU THINKING MDN.COM!!!!!

    Come on this is just plain stupid
    STOP posting flash video you guys are hypocrites…

  4. This explanation of why people buy Apple products may have been true 15 years ago when the the “Think Different” ad campaign was released, but it doesn’t explain the company’s ultimate or current success. Mr. Sinek likes to hammer home “people don’t buy your products, they buy your beliefs” schtick misses entirely why the company has resurged. The reason that Dell and HP didn’t get major market penetration in MP3 players and flatscreen TVs wasn’t because they had a great product but their marketing was “outside-in” or they didn’t “communicate what they believed”, it’s because their products sucked.

    The iPhone ads are entirely about “what you can do” with the phone. Nothing else. They’re not painting the portrait of an iconoclast. The “Get a Mac” ads, while they did depict abstractions of the Mac and PC, also were about listing features and problems of the platform, respectively.

    Boiling down the success of a company based on their ability to communicate their “inner selves” is simplistic. Unfortunately,it’s also characteristic of the shallow analysis made pervasive by people who don’t get it (sorry, silverwarloc). Apple’s success is marked by a series of products that are easy to use and most effectively lower the barriers between things people want to do and getting them done. This inspires rabid loyalty. For at least the last decade, Apple’s marketing has been focused on what you can do with its products.

    Oh, and at the time of the recording, Tivo’s stock was well above $10. Maybe should have carried that piece of information to the stage prior to grabbing the mic, but now I feel I’m being petty. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  5. @Jbird
    MDN linked to a talk that was Apple-related, which is what they do. They don’t control whether or not TED uses Flash. MDN has been clear as day with their take on Flash in several other postings, hence their message below the link.

    As much as it may run counter to your nature, try not to be an idiot.

  6. Great video, but how do you record something from the future?

    The opening credits of the clip state it was recorded SEPTEMBER 2010 in Puget Sound. ????

  7. So is now SEPTEMBER 2010 or has the Daylight Savings Time account been “stimulated” ” width=”19″ height=”19″ alt=”question” style=”border:0;” />

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