What Apple has that others lack

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question ‘Why?’ His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TED: Simon Sinek: How great leaders inspire action (18:05):

(Filmed Sept. 2009, Posted on TED.com May 2010)

Full article here.

MacDailyNews Note: Help kill Adobe’s Flash:
• Contact TED.com and ask them to offer embeddable HTML5 video: Contact TED.com.

[Thanks to MacDailyNews Reader “Jigar T.” for the heads up.]


  1. I’ve been using the following, or something similar, for every website that requires me to have Flash to access the full content of their websites. I have it in a note to copy and paste on my iPad, my iPhone, and each of my 3 Macs, and send to Feedback, Support or Customer Service links on those sites. Feel free to use it or adapt it to your own needs:

    Your website requires Flash to be fully functional. Odd, since Flash is anything but fully functional. HTML5 standards and other web technologies are much more stable and efficient and are universal. Tens of millions of online shoppers, like myself, cannot get what you want to give them, because you’re using an old technology that is no longer supported for a growing number of users.

  2. Can you really copy greatness? Whatever process that works in a circle, by the time it is broken down into rules and steps and Power Point slides, it is already become mediocre by the speaker.

    Kind of like the TED conference has become in recent years, no?

  3. Interesting – the fact that Apple has a very strongly-defined “why” for the things they do makes it easier to connect with them on that level. And having Steve Jobs at the helm keeps Apple strongly connected to the “why” behind the products they make.

    And the details he provides on Wright Brothers, compared to their expensively-funded competition, shows how a strong “why” helps companies like Apple to succeed where companies like Microsoft fail. A very convincing presentation from Mr. Sinek.

    The only major “whoops” was when he was listing all the products people were willing to buy from Apple, and he mentioned “a DVR” – poor Apple TV, still unappreciated and misunderstood after all this time…

  4. Oh, and if you go to the TED link provided by MDN, and click on the “download” link under the big “Flash” blob, there are options to download the video – there’s even an option to download it straight into iTunes, which is what I did.

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