Microsoft echoes Apple’s view on Adobe’s Flash; backs HTML5 standard

invisibleSHIELD case for iPad“Microsoft Corp joined archrival Apple Inc. in criticizing Adobe Systems Inc’s widely used Flash multimedia software, creating a rare bond among the two computing giants,” Jim Finkle reports for Reuters.

“Apple Chief Executive Steve Jobs sharply criticized Flash, which is used to produce videos and games for many Internet sites on Thursday,” Finkle reports. “Apple has banned Flash from its iPhone and iPad.”

“A Microsoft executive pitched in later that day, saying while the ubiquity of Flash makes it easy for consumers to access video on the web, the standard has flaws,” Finkle reports. “‘Flash does have some issues, particularly around reliability, security and performance,’ said Dean Hachamovitch, general manager for the Internet Explorer browser.”

Finkle reports, “He said that Microsoft is backing the same protocols for delivering multimedia content over the Web that Apple is promoting, a group of standards known as HTML5… Meanwhile Adobe dismissed the claims, saying that Apple was simply trying to promote its own products.”

Full article here.

MacDailyNews Take: Apple is not “trying to promote its own products.” Apple is quite clearly promoting the open standards HTML5, CSS and JavaScript. Adobe’s grasping at air as they fall off the cliff.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!

[Thanks to MacDailyNews Reader “Frank P” for the heads up.]

36 Comments

  1. “You are right about the reasons one wouldn’t complain about playstation. But this is MUCH different. The iPhone is not only a platform, it may be the biggest platform really soon.”

    I didn’t say it wasn’t a platform. I said it wasn’t a DESKTOP platform. The iPad, like the Wii and Playstation, was not designed to work with a mouse and with mouse conventions like rollovers. Unlike other platforms, it’s designed with power-management as a primary concern. There is no desktop equivalent to Multi-touch, accelerometer, GPS, etc…

  2. “It’s a platform in and of itself, and many people do like it and use it. And it transformed the web for all of us, whether you remember that or not.”

    True. So did Quicktime. So did a lot of other technologies. But so what? Does it make sense on the iPhone OS platform to depend on a company that has, several times in the last decade, shown that it was in no big hurry to support the (much larger) Mac platform? Why in the world would Apple put itself in the position of depending on the good graces of Adobe when it took them years to make an OS X native version of Photoshop? Or years more for an Inter native version of Photoshop? Or, at long last, a 64 bit Cocoa version of Photoshop? Should Apple have to hold up the whole iPhone platform should they decide to change processors or some other key part of the architecture? You don’t seem to realize that if Apple did this. then whatever apps used Flash would suddenly cease to function until Adobe got around to updating Flash for the platform. And after 3 years of iPhone existance, and Flash STILL not running on ANY mobile, do you really think they’d jump right to it?

  3. “A Microsoft executive pitched in later that day, saying while the ubiquity of Flash makes it easy for consumers to access video on the web…”

    Kinda not true. A more correct restatement would be, “Flash makes it easy for PROGRAMMERS to distribute video on the web…”

    And really, “easy” for programmers is not the point.

  4. “Why in the world would Apple put itself in the position of depending on the good graces of Adobe when it took them years to make an OS X native version of Photoshop? Or years more for an Inter native version of Photoshop? Or, at long last, a 64 bit Cocoa version of Photoshop?”

    If you were really at Adobe you’d know why. Apple’s tools were just not there. And Mach-O object format was an abomination. The Photoshop team tried really hard to get that working but the system linker couldn’t even LINK photoshop because of some contrived jump space limitation that came along with Mach-O that PEF didn’t have. They were stuck. Meanwhile Avi Tevanian kept hiding any bad news about how the Mac tools were working out, and Steve Jobs was wondering why it was taking so long. That is until he got to speak directly to and Adobe engineer. That wasn’t really his fault, but yet another case of Apple making it hard to develop on their platform. Adobe took the high road (just like they did for a long time with Flash) and didn’t make a lot of public noise about why it was so hard to get photoshop working on OS X.

    Nonetheless, you’re correct about one thing, and it’s not specfic to Adobe either- counting on another company for your bread and butter product to work is not a good plan. That being said, I don’t think Apple has to do that here. They can just let flash run; maybe in its own browser. Surely the SDK agreement is just absurd. By time something is recompiled, there is very little semblence in architecture to a system flash library or any interpreter on their.

  5. “If you were really at Adobe you’d know why.”

    Not that I really have anything to prove, but if you look at the splash-screen in PS CS3 or 4 under Technical Support you’ll see my name. Just to get that out of the way.

    And I’ve talked to some of those engineers myself, and you’re partially right about Apple’s tools, but I got a different story from the deva I talked to. They were, inexplicably, under the immersion that Apple was going to take Carbon libraries to 64 up until the day, no too long ago, when Steve said they wouldn’t. They put off adopting Cocoa partially for this reason, and they probably never would have if they didn’t have to. It’s true that Steve’s very own Final Cut developers were in the same boat, and I’m not saying that they weren’t all thrown for a loop, but for those of us that have followed OS X from the beginning this was hardly a big surprise. I was shocked that ANYONE thought they could stick with Carbon for 64 bit.

  6. ‘Flash does have some issues, particularly around reliability, security and performance,’ – umm…

    Windows does have some issues, particularly around reliability, security and performance

  7. SilverLight isn’t really a Flash competitor. It’s carving a niche for cross platform Line of Business Apps. It’s not a glorified vector animation tool.

    Silverlight basically puts the .Net platform into a browser. That’s a pretty big deal.

    It would be like putting the power of the Cocoa framework inside a browser.

    Silverlight isn’t a video container, like Flash.

  8. “Microsoft echoes Apple’s view on Adobe’s Flash”

    I believe I hear the sound of a boot kicking CEO Shantanu Narayen out of Adobe. Good riddance.

    It’s time for Adobe to surgically remove the ‘Marketing as Management’ blowhard tards from the company and get back into the entrepreneurial, innovative cycle again. This load of stinking BS from Adobe management has got to end immediately.

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