Microsoft echoes Apple’s view on Adobe’s Flash; backs HTML5 standard

invisibleSHIELD case for iPad“Microsoft Corp joined archrival Apple Inc. in criticizing Adobe Systems Inc’s widely used Flash multimedia software, creating a rare bond among the two computing giants,” Jim Finkle reports for Reuters.

“Apple Chief Executive Steve Jobs sharply criticized Flash, which is used to produce videos and games for many Internet sites on Thursday,” Finkle reports. “Apple has banned Flash from its iPhone and iPad.”

“A Microsoft executive pitched in later that day, saying while the ubiquity of Flash makes it easy for consumers to access video on the web, the standard has flaws,” Finkle reports. “‘Flash does have some issues, particularly around reliability, security and performance,’ said Dean Hachamovitch, general manager for the Internet Explorer browser.”

Finkle reports, “He said that Microsoft is backing the same protocols for delivering multimedia content over the Web that Apple is promoting, a group of standards known as HTML5… Meanwhile Adobe dismissed the claims, saying that Apple was simply trying to promote its own products.”

Full article here.

MacDailyNews Take: Apple is not “trying to promote its own products.” Apple is quite clearly promoting the open standards HTML5, CSS and JavaScript. Adobe’s grasping at air as they fall off the cliff.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!

[Thanks to MacDailyNews Reader “Frank P” for the heads up.]


  1. Meanwhile Adobe dismissed the claims, saying that Apple was simply trying to promote its own products.”

    As opposed to ADOBE just trying to promote ITS product.

  2. Microsoft knows about the issues and they are preparing for the Flash on WM7 failure. When WM7 and Flash player will be released, Microsoft will point the finger for any problems right back at Adobe: “we told you so”

  3. Most of the jokers that comment on the full article talk about how well Flash runs on their PCs… They need to read what Apple said again, which was about MOBILE devices, not desktops.

  4. “Meanwhile Adobe dismissed the claims, saying that Apple was simply trying to promote its own products.”

    HTML5! Adobe & managent are a bunch of idiots! lol

  5. It’s time for the Adobe’s CEO to retire. There is just too much bad blood now. Look at what happened at Disney. Eisner got in Steve Jobs crosshairs, he “retired” and now Disney/Pixar is thriving along.

    If Adobe was making its own computers then maybe it might have something real to say. But it does not. Adobe in fact needs Apple more than Apple needs them.

    Apple has tons of money for R&D;to create any software they choose. Apple is in charge. Apple could lets say, buy Quark, and offer a competitive challenge to InDesign. They could look at and buy a smaller company that creates software similar to photoshop, or any other software in Adobe’s creative suite and offer real alternative.

    So please Adobe, wake up. Change CEOs, change direction. Stop being babbling idiots. Apple is spurring innovation, creating new markets and new platforms. Understand that Apple is in charge. Deal with it. Because you will blink first. You will. Just do it get it over with.

  6. By “trying to sell their own products”, (not the best wording), Apple is locking developers into their tools to write apps for their product. That means those developers who can only afford to write for one device, are forced into doing it for iPhone only- which sells their product- the iPhone and iPad and iPod touch.

    Not very clear from such a high level statement, but nonetheless true.

    Flash is one of many Adobe supplied technologies that has kept the Mac on even or better footing with windows. That is apparently easy for many people to forget. And the fact that Adobe supplied the core technologies that allowed Apple to be in the desktop publishing business that got them where they are today is also apparently easily forgotton!

    The question is where is Adobe today? By all I can gather, they are trying hard to make Flash technology great, but hampered by Apple’s refusal to supply them with the rights to use their private APIs for hardware accelerated rendering; these are reserved for use in Quicktime. All other platforms but the Mac OS supply this type of API, and Flash performs well and with little or no extra battery usage on those platforms. If you think Adobe doesn’t care, you are dead wrong. They are being blocked.

    So pull your head out of … the reality distortion field.

  7. This isn’t surprising at all. Flash directly competes with Silverlight, so Microsoft wants Flash dead.

    Microsoft holds 73 of the patents in the MPEG-LA patent pool, so Microsoft benefits financially from the use of MPEG-4 with H.264 encoding. (Apple benefits too from the patent pool).

    For HTML5, Flash isn’t an option in the VIDEO tag. The two real options are MP4 with H.264 which is an open and widely developed standard that supports hardware based decoding in a lot of devices, or Ogg Theora which is open source, not widely adopted, and lacks the hardware decoding that most others have adopted.

    Oh, and while we may like open source, it’s not a desirable thing in this case due to legal risks associated with it for companies like Apple and Microsoft, but additionally, open source is considered the enemy in general by Microsoft.

    Microsoft *is* still allowing the Flash plug-in to be used wherever plug-ins are allowed…just like Apple. As content providers, there’s no friggin way we’re going to continue to use Flash, except as a fall back option for people who are still running decades old versions of IE that they’ve been locked into or are afraid to upgrade (IE 6 still has 25% market share…Grrrrr).

    Fortunately, Adobe themselves paved the way to transition off of Flash for video a couple of years ago when they adopted MPEG-4 with H.264 encoding. This allowed content providers such as myself (I have websites with thousands of videos) to offer *one* video file and have it be used in the Flash player as well as link to download or as podcasts in iTunes. These same video files will transition seamlessly into the next era with HTML5. All we have to do as content providers is swap out the Flash based player with HTML5 as the default player (keeping Flash for those without HTML5).

    Oh, and Apple should buy Adobe.

    PS: My girlfriend gave me an iPad 3G for my birthday. She loves me… she really loves me!!!

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